New trends in the fashion industry – from fast and cheap to sustainable?
Consumers are demanding cheaper clothing while more are becoming aware and reassessing their consumption: second hand rather than “fast fashion”. The sustainability challenges of clothing companies often have to do with long supply chains – and the consumers’ demands. But together, consumers, businesses and politicians can change the fashion industry, according to Johan Jansson, researcher in busi
https://www.staff.lu.se/article/new-trends-fashion-industry-fast-and-cheap-sustainable - 2025-10-01