The Network Advantage: Customers as Key Stakeholders in Public Transport Authorities
The purpose of this thesis is to apply Value Network Theory (VNT) to the understanding of customer integration and co-creation in Public Transport Authorities (PTAs). It aims to identify key challenges and opportunities in this shift, and to provide deeper insights into how PTAs, such as Skånetrafiken and SL, can strategically transition from a traditional value chain model to a more customer-incl
