CAT AS MEDIATOR. A Digital Ethnography Study About Digital Migration from TikTok to RedNote
In January 2025, following renewed threats of a TikTok ban in the United States, over half a million users migrated overnight to RedNote (also known as Xiaohongshu), a Chinese lifestyle-sharing platform. This unexpected influx marked the first large-scale digital migration from a Western user base into a Chinese social media space. Among these users, who are self-described as “TikTok refugees”, a