Consumer Motivations in Fashion Resale - A Comparative Study of Vintage and Second-Hand Terminology
Research question: How do consumer motivations differ in response to the use of the term vintage compared to second-hand, influencing willingness to buy? Purpose: The purpose of this thesis is to investigate young adults’ motivations and willingness to buy in the context of preowned fashion. Through a comparative study, from a consumer perspective, this study aims to understand how terms like seco