The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. To explore how stakeholders perceive stances on social issues that are taken by purpose-d

Det horisontellas förlösande kraft – Fem jazzpianisters tänkande kring flerstämmig improvisation och en skiss till en improvisationsmetodik, av Gustaf Rosenberg, har sin bakgrund i en självupplevd uppfattning att det finns grund för metodutveckling på områdena flerstämmig improvisation och stämföring för jazzpianister. Studien undersöker, genom intervjuer med professionella jazzpianister i jämförThe Liberating Power of a Horizontal Approach – Five jazz pianists’ thoughts on multiple voice improvisation and a sketch for a jazz improvisation method, by Rosenberg, was conceived from the realisation that there are grounds for methodological development in the areas of multiple voice improvisation and voice leading for jazz pianists. The study researches, through interviews with professional j

Thesis purpose: The purpose of this study is to get a better understanding of the socio-cultural construction of the attitude-behaviour gap. By investigating this phenomenon with the help of Consumer Culture Theory, we aim to contribute to a more holistic picture of the attitude- behaviour gap, which up to now has mainly been investigated with psychological theories. Methodology: We are guided by

Problem: Literature yields ambiguous results regarding the effectiveness of the business incubators’ role as network intermediaries, which is reflected in the varying networking behavior of entrepreneurs. Network expectations as a driver for the networking behavior of entrepreneurs have not been studied within this context and present a void in current literature. Purpose: This study seeks to exp

Sustainability, population dynamics and health issues are some of the greater challenges the global society faces today. Meat consumption has emerged as one of the reasons behind the cause and effect of these challenges. There is a growing consensus amongst researchers, industry stakeholders and decision-makers that there is a need to transition into more sustainable alternatives to meat. As a res

Stroke is one of the leading causes of death and the most common cause for disability among the adult population in Sweden, due in part to the fact that many patients do not arrive at the hospital in time for treatment. A system that could detect unilateral arm weakness based on arm movement, a common symptom of stroke, is therefore desirable. In recent years there has been rapid development in th

Denna studie ämnade att undersöka förhållandet mellan personlighetsdrag, självtvivel, social osäkerhet och mottaglighet för socialt inflytande i en online-miljö, där recensioner och betyg används som verktyg för sociala bevis. Med hänsyn till näthandelns ökning de senaste åren ansåg vi att forskning inom detta område är intressant. Den beroende variabeln, benägenhet att bli påverkad av recensioner

This thesis explores the nature of the challenges local NGOs face when responding to the humanitarian crisis in Venezuela. In doing so, it draws on material collected from distance interviews with Venezuelan NGOs involved in delivering humanitarian aid and on qualitative analysis of political statements from members of the Venezuelan government. Further, it investigates whether and how identified

I takt med att konsumenter får allt större valmöjligheter ställs också högre krav på varumärken att arbeta strategiskt med sin varumärkeskommunikation. Influencer marketing i sociala medier har därför de senaste åren ökat i popularitet, med förhoppning att det inflytande en influencer har ska påverka konsumenters attityd gentemot varumärket positivt. Men en ny trend inom influencer marketing, specAs the choices for consumers increases, higher demands are placed on brands to work strategically with their brand communication. Therefore, influencer marketing has gained popularity in recent years, with the hope that the influence an influencer has will have a positive impact on consumers' attitude towards the brand. But a new trend in influencer marketing, specifically popular for fashion

Information security is only as strong as the weakest link. Although the technical, externally oriented efforts are of great importance, there is a predominant weakness when it comes to securing information assets; the individual user within an organization. Employees are often seen as the weakest link due to human error. Many of the security breaches that occur would not have been possible wit

För att klara av den kommande demografiska utmaningen med en antagen fortsatt stigande medellivslängd, behöver arbetslivet förlängas. Då pensionen beräknas utifrån förväntad medellivslängd vid pensionering, kommer pensionen successivt bli allt lägre i förhållande till slutlönen om inte den ökade medellivslängden balanseras upp av en höjd utträdesålder från arbetslivet. Det finns ett flertal pensioIn order to cope with the coming demographic challenge with an assumed continued rising average life expectancy, working life needs to be extended. Since the pension is calculated on the basis of expected average life expectancy at retirement, the pension will gradually become lower in relation to the final salary unless the increased average life expectancy is compensated by an increased retireme

Storbritanniens folkomröstning om EU-medlemskap och USA:s presidentval 2016 represente-rar ett skifte i västvärldens politik. Denna förändring har, enligt många, lett till en polariserad och osäker samtid. De politiska konflikterna präglas av, å ena sidan, de som försvarar ett mit-tenorienterat samarbete och, å andra sidan, de vänster- och högerpopulister som på olika sätt försöker utmana rådande Unlike most research on populism and post-democracy that have examined the current politi-cal conjuncture, the aim of this thesis is to understand and explain how populist voters are constructed. To do this, the opinion and cultural pages of Sweden's six largest newspapers are studied during the time of the 2016 United Kingdom European membership referendum and the 2016 United States president

The way out - a qualitative interview study about the exiting processes out of prostitution The aim of this study was to examine the process of exiting prostitution. Our questions focused on what is needed for someone to exit prostitution and what support and treatment is desirable. The chosen method was qualitative semi-structured interviews with in total seven people of whom three had personal

For many years, critics of the European Union copyright framework have raised concerns about the lack of legal recognition of exceptions and limitations to copyright-protected works and other protected subject matter, and argued that the European Union copyright framework favours the protection of intellectual property over fundamental rights. The debate about this imbalance reached new heights wh

Befintlig forskning kring online firestorms utgår vanligtvis från det gemensamma antagandet att fenomenet utgör ett hot för varumärken, som till varje pris behöver förhindras, mildras eller förintas. I denna studie erbjuder vi ett annorlunda per- spektiv och hävdar att en online firestorm inte nödvändigtvis behöver motarbetas utan snarare kan stärka ett varumärke. Genom att undersöka en värderingsExisting research on online firestorms is usually based on the common assumpt- ion that the phenomenon poses a threat to brands, which at all costs need to be prevented, mitigated or eliminated. In this study we offer a different perspective of the preconceived notion of an online firestorm and argue that an online firestorm does not necessarily have to be counteracted, but rather can strengthen a

Thessaloniki is a city with a very rich and multicultural history. Among the different groups of people living in the city for centuries, the largest one was the group of the Sephardi Jews. Unfortunately, in modern Thessaloniki the rich Jewish past is not that evident. Aim of this thesis is to search for imprints and memories of the Jewish past in today's city and tries to unfold the reasons w

We examine if the relatively large inflow of immigration during the last two decades has affected the Swedish housing market. With the social stigma of expressing anti- immigration sentiments, natives likely vote with their feet to express their preference for homogeneous neighbourhoods. If immigration inflows cause native outflows, the wage gap between them should lower the local aggregate demand

Denna uppsats ämnar undersöka hur äldre vuxna i Sverige mellan åldrarna 50-65 år upplever den datainsamling som sker på Facebook och de potentiella risker som finns med hur deras data hanteras. Undersökning genomfördes med hjälp av fyra semistrukturerade telefonintervjuer med äldre vuxna inom de åldersgränser som uppsatsen ämnar undersöka. Tre olika delområden för vår undersökning har identifierat

How do professional counselors understand and rationalize their responsibility to report child maltreatment when worried about a child? The aim of this study was to analyze how school counselors and health care counselors talk about their obligation to report child maltreatment to the social services, and how their reasoning affects the protection of children in Sweden. The method chosen was quali