Analysis of a growing industry - Identifying changing conditions and emerging segments in the kitesurfing market A case study at North Kiteboarding, Boards & More, Munich
The purpose of this Master thesis is to see if the kitesurfing market has changed by evaluating whether or not the kitesurfing market is a homogenous market or if it is diverging into different segments with diverse preferences. Furthermore the purpose was to look at how a North kiteboarding best can work on the kitesurfing market. Hence parts of the purpose were to understand market conditions, c
