Applying the Theory of Planned Behavior to Predict Electricity Consumption: A Longitudinal Study
The Theory of Planned Behavior (TPB) is a widely applied theory to assess the impact of attitudes, subjective norms, perceived behavioral control and intention on behavior. The aim of this study is to analyze the impact of intention on actual electricity consumption as well as the relative impact of the underlying factors on intention to save electricity. This separates the study from most previou
