Sökresultat

Exploring brand architectures – a Volkswagen Group case

Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand

Kick-start your Brand through Crowdfunding

Mythical Branding and Crisis Management - The case of Santa Claus Village

Pinkwashing or Pro-Diversity?

Rhetorical analysis of brand communication over time

Cooperatives communication through a brand heritage perspective

How the Shift from a Product to a Service Brand affects Brand Judgement

Nation Branding after a crisis – Greece and Ireland in comparison

Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values

Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation

Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case

Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

The influence of logos on the consumer’s perception of the brand personality

How using customer’s stories can help build an organization’s reputation

The evolution of product placement

How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence

And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image

Augmented and virtual reality in the brand building process - a multiple case study approach