Online Ratings – who decides what games you buy? - A study on the impact of online ratings on sales performance on the Swedish video game market
This study examines the relationship between online ratings and the sales performance of video games on the Swedish market. The thesis aims to fill a gap in the research within the fast growing field of video games and contribute to the theoretical understanding of how online ratings in a word-of-mouth framework can serve as a transaction cost reducer. It also aims to assist firms active in the vi