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This thesis analyses how different combinations of humor and a celebrity endorser’s image in advertising influence a company’s brand image. The research has been extended in all four categories of products. Moreover in this paper, 4 positive and 5 negative factors affecting brand image were identified. Primary data has been collected from 10 interviews with participants who have moderate to high

The optimal functioning of supply chains is imperative for companies to stay competitive. A significant part of the cost reduction in supply chains can be achieved through efficient warehousing. As market dynamics have changed, coupled with the additional strain on warehouse activities, the importance of streamlined warehouse operations has increased. Order picking, the biggest cost driver in a wa

Behovet av hållbara lösningar blir alltmer akut i dagens samhälle, vilket ställer höga krav på vår infrastruktur och dess miljöpåverkan. Det svenska järnvägsnätet uppfyller inte de framtida kraven, och hårda ekonomiska ramar kräver tids- och kostnadsbesparingar för nya infrastrukturprojekt. Vår rapport undersöker hur planeringen av ett höghastighetsspår kan effektiviseras, med fokus på optimering The need for sustainability is increasingly pressing, imposing significant demands on infrastructure and its fossil footprint. The Swedish railway network currently fails to meet future requirements, while new high-speed rail lines struggle to be established. Tight economic constraints necessitate significant time and cost savings to ensure successful project implementation. To take a step closer

Title: Impact of Hofstede's Cultural Dimensions on Mutual Fund Performance: An Empirical Analysis Across Europe and Asia Seminar Date: 30 May, 2024 Course: BUSN79, Degree Project in Accounting and Finance Authors: Rafenomanjato Alix, Thanigaivelu Abinaya Purpose: The thesis aims to explore how Hofstede's cultural dimensions influence mutual fund performance, examining the impact of cultura

This thesis proves the successful synthesis of silicon carbide (SiC) monolayers on the tantalum carbide (TaC) (111) substrate through a novel bottom-up growth method, offering improved control over the supply of constituent materials for a more detailed study of the formation process. Initial examination of the clean TaC(111) surface revealed surface-induced states in its electronic band structure

This paper utilizes the 2008 capping of the Swedish property tax, which decreased the tax at different rates below and above the cap, to estimate the income effect. Using administrative data on over 600,000 individuals over twelve years, we employ a Difference-in-Differences approach and Coarsened Exact Matching to study how married cohabiting couples around the cap threshold respond to the reform

Examensarbetets titel: Konsten att vara klämd i en skruvtving: En kvalitativ studie om komplexiteten i rollen som mellanchef i fastighetsbranschen. Seminariedatum: 30 maj, 2024 Kurs: FEKH49 - Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Författare: Almir Bajramović, Linn Baumann, Viktoria Salivonik Handledare: Emilie Hesselbo Fem nyckelord: Mellanchefer, fastighetsbranschen, SandTitle: The Art of Being Caught in a Vise: A Qualitative Study on the Complexity of the Middle Manager Role in the Real Estate Industry Seminar date: May 30th, 2024 Course: FEKH49 - Bachelor’s degree thesis in Management and Organisation, 15 credits. Authors: Almir Bajramović, Linn Baumann, Viktoria Salivonik Supervisor: Emilie Hesselbo Keywords: Middle Managers, Real Estate Industry, Sandwich Effe

This study examines femvertising practices in the context of Swedish brand communication, focusing on three prominent brands known for their alignment with femvertising principles. Using a critical feminist perspective on the post-feminist wave, the research analyzes the portrayal of women in femvertising campaigns to explore themes of empowerment, diversity, and challenging traditional gender nor

Studien undersöker hur ensemblelärare på gymnasiet tolkar begreppet delaktighet och hur de tillämpar det i sin undervisning. Genom intervjuer med tre musiklärare i ensemble på tre olika gymnasieskolor, observationer på musiklärarnas lektioner samt litteraturstudier har vi studerat hur ensemblelärare tolkar begreppet delaktighet i förhållande till sin undervisning samt hur deras arbete påverkar förThe study examines how ensemble teachers in high school interpret the concept of participation and how they apply it in their teaching. Through interviews with three music teachers in ensemble at three different high schools, observations of the music teachers´ lessons, and literature studies, we have investigated how ensemble teachers interpret the concept of participation in relation to their te

Examensarbetets titel: RFID på produktnivå - En case-studie om arbetsprocesser, effektivitet och kundmötet Ämne/kurs: LGMK65/SEMK65, Examensarbete för kandidatexamen (VT24),15 högskolepoäng Författare: Lydia Molin, Julia Nyberg Handledare: Malin Andersson Nyckelord: RFID-teknik, arbetsprocesser, effektivitet, kundmötet, inventering, detaljhandeln Forskningsfråga: Hur upplever detaljhandels personaTitle: RFID at product level - A case study on work processes, efficiency and the customer encounter. Course: LGMK65/SEMK65, Service Management: Bachelor's Degree Essay, 15 credits Authors: Lydia Molin, Julia Nyberg Advisor: Malin Andersson Keywords: RFID-technology, work processes, efficiency, customer interactions, inventory, retail industry Research question: How do retail employees perceiv

Syftet med examensarbetet är att undersöka hur masshanteringsprocessen ser ut i ett projekt. Studiens fokusområde kommer undersöka hur projekt förhåller sig till de utmaningar som finns inom masshantering, specifikt kring logistik och masshanteringsplanering. Vidare kommer examensarbetet undersöka hur verktyg för masshantering används i projekt och resultatet av användningen. En fallstudie har geThe purpose of this thesis is to examine the mass management process within a project. The study focuses on how projects address challenges in mass management, specifically regarding logistics and mass management planning. Furthermore, the thesis will investigate the use of mass management tools in projects and the outcomes of their usage. A case study was conducted on a case company and one of i

Rondo är en byggnad på Lisebergs nöjesfält som uppfördes 1940 och har genomgått förändringar både av byggnaden och av verksamheten sedan dess. Brandskyddet varierar genom byggnaden beroende på hur moderna delarna är och en verifiering av Rondos brandskydd är därför relevant. Rapporten syftar därför till att utvärdera Rondos brandskydd; målet med rapporten blir då att analysera de brandscenarierRondo is a building at Liseberg amusement park that was constructed in 1940, and both the building and the establishment have since gone through several changes. As a result, the degree of fire protection of the building varies depending on the modernity of the parts. A verification of the functionality of the fire protection is therefore relevant. The report aims to evaluate the fire protectio

Micropollutants, such as pharmaceutical residues, are increasingly prevalent in water sources, posing significant risks to human and animal health while contributing to antimicrobial resistance. Despite high-standard wastewater treatment across the EU, the effective removal of micropollutants requires the adoption of more advanced treatment technologies, specifically quaternary treatment technolog

Världen idag är i ett stort behov av att byta ut fossila råvaror mot mer hållbara alternativ. Nya processer behöver utvecklas för att minska våra utsläpp, bland annat tillverkning av icke fossilbaserade plaster. Plasten polyetylenfuranoat (PEF) har visat stor potential som alternativ till PET, och kan tillverkas av 5-hydroymetylfurfural (HMF). HMF kan bland annat framställas från fruktos, vilket kThe demand for plastics is growing due to global population, economic growth and insufficient recycling, where new bio-based feedstocks must be investigated to meet future emission goals. 5-Hydroxymethylfurfural (HMF) is a promising platform chemical that can produce Polyethylene furanoate (PEF) with similar characteristics to fossil-based polyethylene terephthalate (PET). The HMF can be produced

Purpose: This study aims to contribute to understanding how the manager's role in strategy implementation effectiveness has changed after transitioning to a hybrid work model. Theoretical perspective: The literature review consists of literature on the managerial role, the hybrid work model, and theory regarding how the manager's role influences the effectiveness of organisational strateg

Title: The Impact on Cultural Distance on CBM&A success: A Holistic Approach Course: BUSN79 Authors: Oliver Julius Brännström, Yannick Michael Grotenburg Purpose: The primary purpose of this study is to examine how cultural differences between U.S. acquiring companies and foreign targets influence the short-term value creation of CBM&As, using a more holistic and nuanced approach toward

The purpose of this paper is to investigate how the principle of the best interest of the child is applied in custody disputes. Since the principle has no distinct legal definition, the district court has room to interpret what they consider to be the best interest of the child in each individual case. A qualitative content analysis has been conducted to achieve the purpose of the study, which has

There is an increased demand for managing the complex hospital organisations in which healthcare personnel operate within, which is even more so evident from today's healthcare crisis in Sweden. Since the World Health Organisation (WHO) emphasised the importance of interprofessional collaboration in 2010, research on this area has increased. However, much of the research considers only one act