“Mommy meets Money”: Digitized forms of affective labor among ‘mommy’ bloggers and the biopolitical production of ‘life’ as a marketable commodity
This study explores the ways in which digitized forms of affective labor among ‘mommy’ bloggers effectuate biopolitical production of ‘life’ as a marketable commodity. Situating the research in a context of a neo-liberal re-structuring of the global order and dissolving biopolitical state boundaries, this study captures the transformation of ‘life’ and its quotidian needs and capabilities into a t