“Bad environmentalism” : Irony, bodies and spatio-temporal complexities in the environmental campaign The Legend of Nosehair
Environmental communication often abstains from irony because of the perceived negative effects on audiences. However, these views are increasingly challenged, and the frivolous term “bad environmentalism” has been adopted to question the prevailing conceptions of irony as unsuitable for environmental communication. Yet, little is known about this affective genre. Additionally, existing studies of
