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The motivations for this study stems from Hjordnära’s interest to both, build greater brand awareness in Stockholm, and increase its ability to take market share in the organic dairy segment. Hjordnära is a small organic dairy producer owned by Skånemejerier, Sweden’s third largest producer of dairy products. A decision was made for Hjordnära to enter the Stockholm market in February 2011, after s
Entrepreneurs are people who have a slightly different view on how the world works, they have certain characteristic that make them stand out of the crow. This thesis focuses on the link between creativity culture and entrepreneurship
Abstract of thesis (max 8000 characters)
This thesis analyzes and compares two cases of entrepreneurial projects. One is classified as a failure due to termination and one is classified as success and, in the time of writing, still up and running. The theoretical framework is built on the article “Entrepreneurial motivation” by Scott Shane, Edwin A. Locke Christopher J. Collins published in Human Resource Management Review. This framewor
The objective of the research is to identify the improvement gap and provide suggestions in green transportation for Skånemejerier, a dairy company in the region of Skåne, Sweden. The findings are divided into two main topics, firstly, the review on environmental policy documents, which is the foundation of gaining capability in environmental management and secondly, the result of benchmarking in
The aim of this study was to better understand the sustainability marketing communication of a Swedish dairy company – Skånemejerier specifically at the point of purchase (POP), and describe how Skånemejerier’s POP sustainability communication could be improved and how it could potentially increase their brand equity. The company is currently using internet and at times other mass media like TV, n
The thesis contains the business plan and theoretical reflections which were worked on during the Entrepreneurial Project in the Master Program in Entrepreneurship in the academic year of 2010-2011.
During the past year my academic career has been rather different than the years before. In my undergraduate studies of economics & business economics, a mixture of different disciplines like microeconomics, marketing, organizational theory and finance, all I needed to worry about was to make sure I would pass the courses. I found that a rather unsatisfying way of studying; grades didn’t motiv
Syfte:Vårt syfte är att studera hur förväntnings- och prestationsgapet mellan revisorer och intressenter ser ut i Sverige, där investerare står som representanter för intressentgruppen. Vi avser också att undersöka vilka faktorer som påverkar förväntnings- och prestationsgapet samt utreda om de senaste årens stora revisionsskandaler, likt HQ Bank, har haft någon påverkan på gapet i Sverige. Metod:
Skånemejerier is a dairy cooperative in the region of Skåne in southern Sweden. It collects milk from roughly 500 farmers around the region on a daily basis. Skånemejerier has developed an IT system that allows end consumers to ‘trace’ their milk to a number of farms that each have contributed to the milk in a specific milk carton. There is a code on the top of Skånemejerier milk cartons which is
Abstract: According to Skånemejerier executives, approximately 80% of greenhouse gas emissions occur on the farm. Public concern in greenhouse gas emissions has steadily grown over the past few years prompting inquiries about the amount of greenhouse gases are emitted by Skånemejerier during its course of business. The most common question received relates to the amount of greenhouse gas emitted i
A combined document with The green teams business plan and my own theoretical reflections.
Organizational resource acquisition including finance and people in a dynamic environment affects the venture’s business activities and even its establishment. This paper aims to examine the concept mass customization and the process of obtaining resource commitments for the creation of a new venture called D.B.M. in the face of liabilities of newness. To this end, a case study based on the first-
With the popularity of sustainability reports in industry due to rising awareness about environmental, economic, and social issues stakeholder pressure has increased on companies to formally report on the triple bottom line. Not only that, the process of developing a sustainability report by itself is beneficial to the company in monitoring its practices and planning for the future. This need has
The new term “sustainability marketing communications” emerged and the has gained increased interests and implementations in recent years. The aim of the degree project is to provide suggestions to Skånemejerier on the basis of current state in dairies and trends in marketing communications in the entire industry. Benchmarking is applied throughout the study and two different benchmarking processe
This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho
Abstract of thesis (max 8000 characters)
The purpose of this paper is to personally reflect on my experiences over the course of the Master in Entrepreneurship programme at Lund University 2010 – 2011. This paper explores character traits of entrepreneurs as well as friendship within entrepreneurial teams. Various research articles and theories on entrepreneurship in general, entrepreneurs’ character traits and friendship are presented.
Problemställning Lunds Energikoncernen AB projekterar i dagsläget ett biobränsleeldat kraftvärmeverk med placering i Örtofta mellan Lund och Eslöv.Arbetet med att planera, uppföra och ta anläggningen i drift utförs av Eslöv Lund Kraftvärmeverk AB (ELKV AB) ett dotterbolag till Lunds Energikoncernen AB. Idrifttagning av verket var initialt planerad till hösten 2011 men da projektet blivit försenat
Problem discussion: The internal foundry of ITT Flygt occasionally has problems with on-time delivery to the product workshops. This could lead to extra costs regarding labour and stock keeping. ITT Flygt are today unaware of the extent of these costs. Objectives: The main objective of the master thesis is to investigate the effects of low delivery accuracy from the foundry to PVC. This main objec
