Investigation Into Coca-Cola and Pepsi as a Duopoly
The soda beverage industry has a global duopoly where Coca-Cola and Pepsi dominate the market. This paper aims to investigate how that duopoly can still exist after decades of competition trying to break the oligopoly where a combination of qualitative and quantitative methodologies where empirical evidence is featured to help validate theoretical assertions. Firstly, the companies financial data
