Social commerce - A user-centered design approach
I en tid då sociala medier tar upp allt mer av vår tid, hur ska e-handeln hantera att sociala medier nu även investerar i e-handel. Genom att investera i sociala medier såklart! Frågan är bara hur?Social commerce (s-commerce) is a new paradigm for electronic commerce (e- commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a topic that needs more research, and that creating user-centered s-commerce websites is cumbersome and a hindrance for s-commerce adoption. The main research objective of this