Gifts as Media in the Construction of Princes : A Case Study of Duke Johan of Östergötland
This article examines the media construction of Duke Johan of Östergötland (1589–1618), a Swedish prince, through the lens of his recorded gift giving practices. It posits that gifts should be conceptualized as media, shaping the construction of Duke Johan as a ruler and virtuous prince, both in the early seventeenth century and for posterity. By analyzing the remediation of Duke Johan’s gift givi