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Examensarbetets titel: Valmöjligheternas pris; En kvalitativ studie om unga vuxnas köpbeslutsprocess online i relation till AIDA- och CDMP-modellen Seminariedatum: 03 juni 2025 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Elin Carlsson, Maja Kajander och Josephine Syrén Handledare: Jon Bertilsson Fem nyckelord: Unga vuxna, köpbeslutsprocess, Title: The Price of Choice: A Qualitative Study of Young Adults’ Online Buying Decision Process in Relation to the AIDA and CDMP Models Seminar date: June 3rd, 2025 Course: FEKH29, Bachelor Degree Thesis in Marketing, 15 ECTS-credits Authors: Elin Carlsson, Maja Kajander and Josephine Syrén Advisor: Jon Bertilsson Five keywords: Young adults, Buying Decision Process, online, ADIA, Consumer De

Forskningsfråga: Hur försvarade Swedbank sig mot anklagelserna om penningtvätt och hur förändrades kommunikationen över tid i samband med att krisen eskalerade? Syfte: Syfte är att undersöka Swedbanks kriskommunikation under penningtvättshärvan år 2019 och undersöka hur den utvecklades under krisen. Metod: Denna kvalitativa fallstudie berör delar av samtliga uttalanden från Swedbank om krisen, f

Forskningsfråga: Hur uppfattar unga vuxna män marknadsföring genom upprepade samarbeten med ett fåtal influencers jämfört med enstaka samarbeten med flera olika influencers? Syfte: Syftet med studien är att undersöka hur unga vuxna män uppfattar och påverkas av olika strategier inom influencermarknadsföring, med fokus på skillnaden mellan långsiktiga och enstaka samarbeten. Studien bidrar med insi

Examensarbetets titel: Mikro- eller makroinfluencers? Seminariedatum: 2025-06-03 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Isabella Hilmersson, Rebecca Larsson, Elin Skaränger Littmarck Handledare: Clara Gustafsson Fem nyckelord: Influencer marketing, Mikroinfluencer, Makroinfluencer, Generation Z, Instagram Forskningsfrågor: Hur uppfattar gene

Detta examensarbete undersöker hur svenska banker kommunicerar och marknadsför gröna lån, samt i vilken utsträckning denna kommunikation riskerar att bidra till greenwashing, när företag ger en bild av att vara mer miljövänliga än vad som är fallet. Studien utgår från en kvalitativ metod och baseras på intervjuer med tre svenska banker, Swedbank, SEB och Sparbanken Skåne samt tre fastighetsbolag, This thesis investigates how Swedish banks communicate and market green loans, and to what extent this communication risks contributing to greenwashing, when companies portray themselves as more environmentally friendly than they actually are. The study employs a qualitative method and is based on interviews with three Swedish banks, Swedbank, SEB, and Sparbanken Skåne, as well as three real estat

Characterising the performance of ICs is a daunting task. With every year that passes, transistor technology keeps advancing and reducing in size. We are at a moment where, due to working with sub-90nm processes, it is not possible to have complete control over the manufacturing of the chips on the silicon wafers. It is mandatory to characterise the behaviour of each transistor using statistics, n

The atomic lattice plays a critical role in the emergence of high-𝑇𝑐 superconductivity in cuprates. While the dynamics associated with electron-lattice coupling typically unfold on picosecond-to-femtosecond timescales, we present an x-ray photon correlation spectroscopy investigation on an optimally doped La-based cuprate that reveals a strong response of kilosecond-scale lattice relaxation dyna

Pd-Ga alloy nanoparticles with tunable compositions were produced by combining spark ablation with a downstream injection of a metal-organic precursor. This dual-process approach enables control over nanoparticle composition and morphology by adjusting precursor flow rate and sintering temperature. At lower precursor flows, uniform Pd-Ga nanoparticles form, exhibiting stable Pd5Ga2 and Pd2Ga phase

This research explores the politics of publics to understand consumer resistance to sportswashing on digital platforms. Drawing on Mouffe’s agonistic pluralism and Latour’s matters-of-concern, we analyze Twitter data to unveil how consumers navigate moral quandaries, sleepy resistance, and polarizing re-action. The study contributes to knowledge on publics and macro-level resistance.

Rapid developments in animal-tracking technology have enabled major advances in the field of movement ecology, which seeks to understand the drivers and consequences of movement across scales, taxa, and ecosystems. The field has made ground-breaking discoveries, yet the majority of studies in movement ecology remain reliant on observational approaches. While important, observational studies are li

Objectives: To date, there are no clear guidelines in the literature on protocols for pediatric vestibular testing, and approaches may differ between teams. The objective of this study was to establish a consensus guideline for the minimum pediatric vestibular tests that should be conducted in both expert and non-expert centers. Methods: The leadership group identified 21 international experts in

Researchers selecting probands for molecular genetic studies confront a range of sampling issues with modest empirical guidance. In this paper, using cases of major depression (MD), anxiety disorders (AD) alcohol use disorder (AUD), drug use disorder (DUD), bipolar disorder (BD) and schizophrenia (SZ) from a large population cohort of all native Swedes born 1940–2003, we examine the implications o

Differences between men and women in cognitive impairment and neurodegeneration are not yet well understood. Although sex differences in brain structure abnormalities, including white matter hyperintensities (WMH) and grey matter (GM) atrophy, have been associated with cognitive decline in the ageing population, the evidence is limited and inconclusive. Therefore, we explored sex differences in br

The study of rock performance must inevitability be performed on recorded material, since a performance only exists hic et nunc. This brings certain limitations into the analysis, since a recording can’t cover everything that happens on stage. In this paper I will discuss a possible use of intermedial studies and new materialism on the rock performances in focus of my project, to bring forth what

Objective: To describe the clinical and ultrasound characteristics of serous and mucinous cystadenomas in the adnexa. Methods: This was a retrospective international multicenter study. Using the International Ovarian Tumor Analysis (IOTA) database, patients with a histological diagnosis of serous or mucinous cystadenoma who had undergone preoperative ultrasound examination between 1999 and 2016 (I