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Examensarbetets titel: Dialekters varumärkespersonlighet i marknadskommunikation Syfte: Syftet med denna studie är att undersöka eventuella skillnader i mottagares uppfattning av dialekter med stöd i existerande teori om varumärkespersonlighet. Teoretiska perspektiv: Den teoretiska referensramen i studien utgörs av tre större delar. Första delen är en forskningsmetod som är utvecklad inom lingviTitle: The Brand Personality of Dialects in Market Communication Purpose: The purpose of this study is to investigate possible differences in recipient’s perception of dialects with support from existing theory of brand personality. Theoretical perspectives: The theoretical framework on which this study is based contains three different parts. The first part is a technique developed in linguisti

The drought is a complex meteorological phenomenon associated with low precipitation and low water saturation in atmosphere, soils and plants and can has a great effect on aboveground biomass and change the structure and function of the ecosystems. The droughts also are known to reduce the primary and secondary productivity of vegetation. The Climate has high influence on vegetation productivity.

Kupongbolaget särskiljer sig från avstämningsbolag på huvudsakligen två vis. I ett kupongbolag får aktiebrev ges ut, och bolaget för aktieboken på egen hand. Aktiebrevet fungerar dels som en sorts legitimation gentemot bolaget, där innehav utav ett aktiebrev innebär att dess innehavare ska presumeras vara aktieägare. Aktieboken å sin sida är bolagets register över vilka som innehar aktier i bolage

There is an ongoing discussion in information retrieval research regarding the merits of subject indexing with controlled vocabularies as opposed to relying on free-text descriptions. Earlier research has compared subject headings with other metadata, such as document titles or tables of contents, to determine the relative value of subject headings as subject access points in an information search

Studies show that collaboration between teachers and school librarians has a positive impact on students’ learning. However, the school librarian’s function and integration in the school’s educational activities can strongly vary. The librarian’s professional role has furthermore been a question for debate by both librarians and academics. Consequently, the role of the school librarian is indistin

The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. The study combines the literature of the multichannel and segmentation fields. Mor

Waste generation is rapidly increasing globally, estimating that 11 billion tonnes of solid waste is produced every year. Cities and urban areas generate large and concentrated waste flows due to the density and multitude of inhabitants. Both waste and how we choose to treat it creates negative impacts on natural, economic and societal systems, both globally and locally. Greenhouse gas emissions,

Several problems concern about energy are frequently discussed in recent decades, such as the shortage of traditional energy resource, the increase of energy price and the destruction of living environment by energy conversion. To solve these problems, sustainable development of energy become a preferential task all around the world. Under current circumstances, applying energy saving measures and

In this study Segeå has been valued to consider possibilities of increasing the amount of mussels as effective filterers in the creek. The purpose would be to reduce high levels of nitrogen and phosphorus; a result of the agriculture in the area. Mussels filtrate water in search for nutrition, and bind nitrogen and phosphorus in their bodies. Using rapports from mussel projects, contacts on count

Hur människor rör sig genom staden till vardags spelar roll. Inte minst inom stadsplanering har fysisk mobilitet kommit att bli en viktig fråga, då denna sägs ha potential att motverka segregationsprocesser. Trots detta råder det brist på akademisk forskning inom området. Denna uppsats kombinerar ett intresse för hur mobilitet respektive den vita medelklassen påverkar städers socio-spatiala uppdelPeople’s everyday movements across the urban space matter. Indeed, for city planners looking to counter urban segregation processes, the issue of physical mobility is of prime concern as it bears the potential of overcoming ethnic and socio-economic divisions in the city. Yet, there is a lack of academic research matching this interest. In examining the role of mobility and the white middle-class

En innovationsprocess ska ta en idé hela vägen från forskning till marknaden. Detta är dock en lång process i vilken många barriärer kan uppstå. För det här examensarbetet har en fältstudie gjorts på ett stort svenskt industriföretag, med syftet att undersöka deras materialinnovationsprocess. De har upplevt att de möter utmaningar när resultaten av en innovation ska överföras från Forskning och U

Digitaliseringen i den obligatoriska skolan och samhället är ett faktum. Regeringen beslutade 2017 om en digitaliseringsstrategi för Sverige och prioriterade där skolväsendet som ett av nyckelområdena. Däremot omfattas kulturskolan inte av digitaliserings-strategin, och avsaknaden av styrdokument inom kulturskolan gör att undervisningen kan skilja sig åt beroende på var i landet undervisningen ske

Birds endure ecological constraints during winter in temperate regions where critical resources vary significantly between urban and rural sites, influencing survival rate. Warmer temperatures and artificial food sources have led to an increase in urban avian winter abundance whereas birds in colder, rural ecosystems are more reliant on scarce natural food sources but subject to less human disturb