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Ett populärt och växande verktyg för företag att nå ut till sina målgrupper är att använda sig av influencers. Denna studie syftar till att skapa förståelse för hur digitala livsstilsinfluencers strategiskt kommunicerar produkter på Instagram i förhållande till identitetsteori, övertalningsstrategier och hög- och låginvolverings-produkter. Studien avser därmed att analysera framställningen av den A popular and fast-growing tool for companies to be able to reach out to their target audience is by using influencers. This study aims to contribute knowledge on how digital lifestyle influencers strategically communicates products on Instagram in relation to identity theory, strategies for persuasion and high- and low involvement products. The study refers to analyze how influencers communicates

This study takes the perspective of civil society and aims to examine how different volunteers are framed both by others and themselves, and how terms such as ‘mixed blessing’ (used to describe volunteers as both a blessing and a curse) affect how volunteers are perceived during a crisis. Our objective is to further understand the consequences this may entail regarding how voluntary resources are

Vaccine scepticism is often related to fears of potential side effects and to doubts regarding the safety and effectiveness of the injections. Alongside the medical issues, mass vaccination campaigns like the one related to the COVID-19 pandemic also have civic and epistemic effects connected to the engagement of people on the internet in matters concerning the vaccination and vaccination campaign

The collaborative governance of sustainability transitions involves not only organizations but also individuals interacting with each other and forming new relationships. Using self-determination theory, we argue that intermediary actors are crucial in facilitating environments in which relationships between individuals are formed to benefit collaboration between organizations. We identify activit

Under the debt overhang problem, firms approaching distress issue too little equity because new capital primarily benefits creditors. We identify an additional mechanism—control overhang—that further suppresses equity issuance for firms with controlling owners. As distress risk rises, equity issuance discounts steepen, and each unit of capital raised requires greater ownership dilution. Controllin

Local Associations | Saco-S Lund University Hoppa till huvudinnehåll About us Members of the Saco-S Council Board of the Saco-S Council Saco-S Council's Nomination Committee News at LU This year's salary review at Lund University – how it works Salary debt negotiations end in disagreement Managers dissatisfied with salary-setting appraisals at Lund University Saco-S launches a network for health a

https://www.saco.se/en/trustee/local-union-work/local-unions/government-sector/SacoLundUniversity/local-associations/ - 2026-09-08

The aims of this study are two-fold. Firstly, the purpose is to discuss consultancy companies as actors in private-public partnerships (PPPs) in development assistance. Secondly, the study aims to explore the actions of consultancy companies in partnership with country-beneficiaries. The theoretical base of this study is grounded in debates about PPPs in development and theoretical accounts of pos

Building new wind farms is an important part in the transition to renewable energy. However these projects often require large investments, and the cost of upgrading the existing infrastructure - to allow for the connection of new parks - is a component that cannot be ignored. When several wind farms seek interconnections, they are forced to collaborate and financing the connection. This leads to

För att generalklausulen i den svenska lagstiftningen mot skatteflykt ska kunna tillämpas krävs det att skatteförmånen som uppstår strider mot lagstiftningens syfte. Vad detta innebär är inte fullständigt klarlagt av vare sig lagstiftaren eller av Högsta förvaltningsdomstolen. Lagens syftar till att domstolen ska göra en analog tolkning och dess rättssäkerhet har därför varit omdiskuterad. Syftet

Pactum turpe är en svensk rättsprincip som berör frågan om hur avtal i strid med lag eller goda seder ska hanteras. Principen består av två delar, en avtalsrättslig ogiltighetsregel och ett processrättsligt processhinder. Motiven bakom principens existens är att rättsordningen har ett behov av att kunna avvisa lagstridiga och osedliga avtal för att undvika att rättsord-ningen befläckas av ett såda

The aim with this study to study is how the public participation has been in a planning process in Malmö by doing a case study of the public participation in the planning of Dragörkajen. The methods in this study are analyses of official document by Malmö stad of the project Dragörkajen and interviews with a municipally official and with an association in Limhamn. The municipally official has been

Långvariga avtalsrelationer, särskilt de som löper på obestämd tid, löper stor risk att utsättas för ändrade förhållanden och oförutsedda händelser. Frågan om ändrade förhållanden och hur dessa inverkar på avtalet och avtalsrelationen tillhör ett av avtalsrättens mest grundläggande problemområden. Fokus i denna uppsats ligger på omförhandlingsklausulerna som medel för avtalsparterna att själva anpLong-term contractual relationships, especially those that run indefinitely, are at high risk of exposure to changing circumstances and unforeseen events. The issue of changing conditions and their impact on the contract and the contractual relationship is one of the basic problem areas of the contract law. The focus of this essay is that of the renegotiation clauses as a means for the contracting