Constructing the Feeling of Luxury on Social Media
Title: Constructing the Feeling of Luxury on Social Media: How Traditional Luxury brands, within the luxury goods sector, use Multimodal Communication to maintain Exclusivity on Instagram and TikTok Date of Seminar: June 4, 2025 Course: BUSN39 - Degree Project in Global Marketing Authors: Elvira Andersson and Hanna Nilsson Supervisor: Ulf Johansson Key words: Luxury Branding, Multimodal Comm
