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Examensarbetets titel: A Walking Brand – personligt varumärkesbyggande på sociala medier. Seminariedatum: 03-06-2016. Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng. Författare: Anna Johnsson, Shqipe Zekolli och Sousou Cissoko. Handledare: Veronika Taranovskaya. Fem nyckelord: personligt varumärke, sociala medier, YouTube, vlogg, kritiska faktorer. Syft
The end of the Cold War marked the end of a dual world power system and an opening up of world markets. This has resulted in a more complex risk landscape, complicating political risks that firms face abroad. The 1990s and onwards also marked an increase in global interconnectedness, increasing companies’ exposure to political risks. Political risk identification has therefore become important com
Nowadays dairy powders are common products and their market share is increasing. Dairy powders are produced for various reasons, such as to reduce the transportation cost, handle seasonal variation in milk or to valorise the by-products of the production. However, powder production and consumption can entail several problems, such as inadequate solubility or the formation of lumps during wetting.
I min musikaliska utveckling har komposition hjälpt mig att hitta motivationen till att utveckla mina musikteoretiska kunskaper. Därför har jag valt att undersöka om det kan vara så att det finns någonting i komponerandet som väcker intresset för att lära sig musikteori? Kan man stärka lärandet i musikteori genom komposition? Föreliggande studie syftar till att undersöka hur fem elever från en f
Nanoscience is an emerging field of technology where the bottom-up fabrication techniques are utilized instead of the traditional top-down approaches for enhancing the performance of di erent optoelectronic devices. One such material is a semicon- ductor nanowire (NW) which holds immense potential in nanophotonic applications, such as solar cells, LEDs, lasers, sensors and photodetectors. In parti
Purpose – Efficient product development is suggested as the new frontier of the manufacturing industry. This thesis investigates the value-enabling capabilities of stakeholders during product development at Scania. The purpose is to investigate their expectations of the process output and to identify factors which can have a critical effect on their fulfilment. Target areas are engine assembly and
Vi spenderar stor del av livet i urbana miljöer och majoriteten av landets befolkning påverkas dagligen av utformningen av stadens rum, vilket gör det intressant att undersöka hur stadskärnorna är utformade. Handeln i stadskärnorna förlorar idag mar knadsandelar till externa köpcentrum och e-handeln. För att förändra handelsplatser i stadskärnor till att bli mer attraktiva och konkurrenskraftiga kThis study aims to explain the structure and content of Swedish city centres. The distribution and density of commercial activities in the cities are analysed with network constrained methods (Kernel density estimation, Ripley’s K-function and centrality measures) in GIS-programs. External shopping centres and economic theories are used as a benchmark against which city centres are compared. The
Syftet med studien är att undersöka vilka faktorer som är viktiga för affärsänglar vid investeringar samt ifall dessa utifrån ett agentteoretiskt perspektiv har något samband till relationen mellan affärsängeln och entreprenören. Vidare syftar uppsatsen till att undersöka om det finns en skillnad mellan affärsänglar som prioriterar finansiella eller icke-finansiella faktorer vid investeringar ur e
Improvements in Internet technology, development of multimedia applications, protocols and improvement in user devices have led to the popularity of multimedia applications, among which video streaming applications are most popular. Streaming video services are sensitive to network conditions, thus making Quality of Experience (QoE) of end users sensitive to network conditions. QoE is affected by
Denna uppsats har som syfte att diskutera och analysera vilka konsekvenser självbetjäningsteknologi medför gällande frontpersonalens arbete med service recovery. Detta görs genom en fallstudie på Copenhagen Airport där våra två frågeställningar styr uppsatsens utformning. Den första frågeställningen är beskrivande och behandlar hur frontpersonalen arbetar med självincheckning och service recovery
E-book reading is not as widespread in Sweden as in other technically comparable countries such as the USA, England and Germany. This has to do partly with a limited commercial market, as well as with the nature of distribution of e-books through libraries which are at the forefront of making e-books accessible in Sweden. Although e-books and the Swedish e-book market have gained attention among r
Exoplanet surveys have identified a category of giant planets that orbit very close to their host stars - the so-called hot Jupiters. The origin of such hot Jupiters is a long standing puzzle and has been closely investigated since the first discovery of such planets in 1995. The two competing formation paths suggests that they either migrated inwards during their formation process, through gravit
Based on a research project on the refugee reception in Malmö, Sweden in the fall of 2015, this thesis explores how volunteers engaged in refugee related aid work acquire two conflicting identity positions. Through compassionate acts they orient between two poles: the refugees and the Swedish society. Analysis of interviews with volunteers engaged in the refugee reception, as well as observations
Syfte: Uppsatsens syfte är att bedöma vd:ars moraliska beteendet utifrån om det finns en korrelation mellan vd-byte och "Big Bath" på Nasdaq OMX Stockholm Large Cap. Metod: Studien forskningsmetod är deduktiv. Frågeställningen undersöks utifrån en kvantitativ studie. Teori: Resultatmanipulering, Big Bath och Agentteorin. Statistisk metod: Mann-Whitney U, Chi-Square. Emperi: Den finan
In the process of internationalization, Small and Medium enterprises (SME’s) will be confronted with various challenges when entering in developing markets, such as culture differences, localization issues and financial problems. The research is aimed at creating a market entry framework to capture the target population in emerging countries, particularly in the group of middle class, in order to
This thesis aimed to develop and create a tool for 3D-artists at Sony Mobile Communications to improve and simplify the work when rendering new materials for their new products. The tool consists of a new product that would capture images for a panorama, where the images would contain a lot of light information, resulting in high dynamic range (HDR) files. This would be done by using the camera of
Both post-colonialism and historical novels are highly topical research themes in today’s literary field, but storytelling as a genre has lost its status. This essay aims to look at the importance of storytelling in the 2014 published novel The Moor’s Account, and how storytelling can be connected to post-colonial rewritings of history. This is achieved through looking at the emphasis on storytell
