Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention
Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. Methodology: This thesis adopted a deductive research approach which follows a quantitative research method. The data was coll