Filtyp
The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. This study sets out to understand what convenience entails for Internet shoppers, what characterizes a convenient Internet sh
In order to provide a functional foodscape in the grocery store, chilled products need to be stored in cabinets according to the regulations. Doors on display cabinets are energy-efficient but can also be perceived as a barrier by consumers. The purpose of this paper is to contribute to an understanding of how consumers behave and what they perceive when shopping chilled groceries from cabinets wi
This chapter contributes to the understanding of the impulsive fashion consumer online in a digitalized retail and consumer world. It also questions the notions of impulsive consumption in general. The description of the impulsive fashion consumer as guided by emotional irrationality is questioned and disputed, as the digitalization transforms the retailing concept, alters consumer's way of thinki
Even though contemporary practice within e-business retailing demonstrates knowledge on how to collect and process big data, e-businesses have a hard time with the organizational mind-set to focus on data-driven innovation. In this perspective paper the author analyses an action-research study from a Swedish e-business retail actor, and explores how to change the mind-set to focus on data-driven i
From the 1770s onwards, Scottish and Swedish travellers published detailed ethnographic descriptions and categorizations of southern African musical practices. Scots and Swedes, as overseers of the major missionary organizations in the region, led the large-scale projects of hymn-based “civilizing” and “musical education” that started in the 1810s. It was, furthermore, Scottish folk songs and nati
