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Event Detection in Eye-Tracking Data for Use in Applications with Dynamic Stimuli

Popular Abstract in Swedish Det sägs att ögonen är själens spegel och att man genom att titta på någons ögon kan säga något om personens sinnesstämning och hur personen mår. Forskning kring ögonrörelser har visat att man genom att mäta ögats rörelser kan tolka hur den visuella informationen som vi tar in genom ögonen har behandlats. Eftersom det är hjärnan som styr muskulaturen runt ögat som i sinThis doctoral thesis has signal processing of eye-tracking data as its main theme. An eye-tracker is a tool used for estimation of the point where one is looking. Automatic algorithms for classification of different types of eye movements, so called events, form the basis for relating the eye-tracking data to cognitive processes during, e.g., reading a text or watching a movie. The problems with t

B2B rather than B2C to Meet Customer Demands in the Pharmaceutical Retail Industry

An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in S