Understanding customer values and service needs within the truck industry
Tutors: Stefan U Klingberg, Director Strategic Planning, Scania CV AB Ulf Paulsson, Ph.D in Engineering, Department of Business Administration Malin Olander Roese, Department of Design Sciences, LTH Issue of study: Services dominate the economy of today why it becomes essential for companies to add value through services. Still many companies fail to do so. The main reason is existing knowledge