Rethinking Fashion. From Linear Models to Circular Solutions through Disruptive Business Model Innovations
Thesis purpose: Consumers’ resistance to reform habits and change established behaviours may impede the transition of the fashion industry from a largely linear, to a circular economy.Thus, the purpose of this study is to provide an understanding of how young, female consumers perceive disruptive circular business model innovations in fashion. Based on this, the potential of respective models is e