Filtyp
This study explores sustainability communication within the ski industry, with a particular focus on SkiStar's strategic commitments. Through qualitative content analysis, we examine the application of Speech-Act Theory and Stakeholder Theory to understand how SkiStar communicates its sustainability efforts. The results show that sustainability communication not only reflects corporate respons
This thesis explores factors that influence the construction of European identity. Using the theory of cultural diplomacy and social semiotics as a foundation, a thematic analysis using multimodal semiotics was conducted, to examine how the Eurovision Song Contest influences the construction of European identity through the use of multimodal resources such as language, music and symbols. The study
Kenya stands at the forefront of Eastern Africa’s economic growth, showcasing potential driven by a robust economy, a vast market, and commendable progress in education and infrastructure. Central to Kenya’s transformative agenda is Vision 2030, a blueprint to accelerate the country into a newly industrialized, middle-income country by 2030. However, the country’s industrial experience is often ov
Denna studie utforskar användningen av personalisering på sociala medier av svenska politiker och vilken påverkan det har mätt på engagemang. En kvantitativ innehållsanalys genomfördes med hjälp av data från Instagram-kontona av tre framstående svenska partiledare—Ulf Kristersson, Magdalena Andersson och Jimmie Åkesson—samlad över en tvåårsperiod (2021-2023), med ett urval på 1 287 inlägg. StudienThis study explores the use of personalization on social media by Swedish politicians and its correlation with engagement levels. A quantitative content analysis was conducted using data from the Instagram accounts of three prominent Swedish party leaders—Ulf Kristersson, Magdalena Andersson, and Jimmie Åkesson—collected over a two-year period (2021-2023), with a sample size of 1,287 posts. The st
The aim of this study was to examine which factors influence the willingness to receive personalized communication based on personal information on streaming services. This was achieved using the Privacy Calculus Model (PCM), which includes the factors of perceived benefits and risks. In addition to investigating the significance of the original PCM parameters, the intention was to reveal whether
This thesis highlights the social mission of the public library by studying the relationship between public libraries and social work. The aim is to increase knowledge about how the presence of library social workers (LSWs) in public libraries can be understood in the light of societal changes, perceptions on the public library’s social responsibility, and how this presence can affect the treatmen
This thesis explores the employer branding strategies of four major student nations at Lund University through their Instagram content throughout the year 2023. The focus is on how these organizations leverage organizational culture and rhetorical strategies—ethos, pathos, and logos—to engage current and prospective members. Utilizing a qualitative content analysis, it is examined how each student
Avian blood parasites are common vector-transmitted protozoan parasites in wild birds and can cause acute and chronic infections in individuals at different life stages. These infections can have important effects on life-history trade-offs for the birds. In many avian species, infections with blood parasites happen during the nestling period, when dipteran biting insects have easy access to their
Navigating and recruiting in foreign cultures: A journey through cross-cultural employer branding As global companies expand and navigate in diverse cultural landscapes across national borders, human resources become the most vital asset of organizational prosperity. Consequently, this study aims to explore how companies strategically and culturally tailor their employer branding on social media
The entrance of generative artificial intelligence has brought new implications for today’s organizations. A prominent field in regards to this is public relations, as the technology can assist many features of the practice. The study aims to examine how Swedish public relations consultants engage with generative artificial intelligence in their work role. Using a qualitative approach, we conduct
Denna studie syftar till att undersöka hur varumärkeskommunikation kan användas av offentliga organisationer för att påverka unga vuxnas beteendeintentioner, samt om varumärkeskommunikation på sociala medier kan bidra till att bygga positiva varumärkesattityder. Studien fokuserar på den svenska myndigheten Försvarsmakten och hur unga vuxnas attityder och intentioner att genomföra värnplikten påverThis thesis aims to investigate how brand communication can be used by public organizations to affect young adults’ behavioral intentions, and if brand communication on social media can contribute to building positive brand attitudes. The study focuses on the authority The Swedish Armed Forces and how young adult’s attitudes and intentions towards enrolling in Swedish Defense Conscription are affe
In the continuously evolving landscape of marketing, the emergence of artificial intelligence (AI) has transformed the way brands engage with consumers. This study examines Artificial Intelligence Generated Content (AIGC) and its impact on brand perception. By exploring the nuances of AI-generated narratives compared to Human Generated Content (HGC), the research aims to reveal insights into the e
In northern Sweden, insectivorous bats must face challenging conditions throughout most of the year, with longer and colder winters compared to the south, and continuous daylight for several weeks during the summer. The northern bat (Eptesicus nilssonii) is common in Sweden, despite experiencing population declines over the last 30 years, and can be found at high latitudes across Europe. This stud
Syftet med uppsatsen är att undersöka hur amerikanska påståenden kring Irakiska massförstörelsevapen användes som övertalningsmedel innan och omedelbart efter invasionen av Irak 2003. Detta görs via en kvalitativ innehållsanalys. Analysen utgår från Jowett och O`Donnells teoretiska ramverk på tio punkter för analys av propaganda. Dessa operationaliseras och appliceras på källmaterialet. Källmateri
Abstract: In analyzing the so called Datasaab affair, where the Swedish company Stansaab delivered an air traffic control system to the Soviet Union, supposedly violating American export regulations, this article examines the role of intelligence in conditions of complex interdependence. In a cold war context, where technologies were politicized as instruments of national security and welfare, pr
Bumblebees are essential pollinators for a wide range of plant species and thus essential for global ecosystems and food security. However, recent declines in their populations have made understanding their underlying causes necessary. One of those causes is the application of pesticides in agricultural landscapes. The toxicity of these pesticides is commonly assessed in isolation, which oftentime
Sverige har under de senaste åren fått utstå desinformation och propaganda från både internationella aktörer, såsom Ryssland, men även icke-statliga aktörer i form av LVU-kampanjen. På grund av dessa påverkansoperationer har den svenska staten behövt tillämpa motåtgärder för att bemöta och motverka spridningen av desinformation i syfte att skydda Sveriges säkerhet. Denna uppsats ämnar att utifrån
The industrial and information revolutions that took shape in the British and Anglo-American empires, respectively, and that are linked in time and space by a westward expansion of capital, have both been justified and referred to as unavoidable and inescapable processes. Thus, they have been understood more as revelations of nature and less as products of a particular and historical society. Karl
Studien har sin huvudsakliga grund inom kriskommunikationsfältet. Därtill används det relationella konceptet CBI (sprunget ur varumärkesdisciplinen) för att undersöka huruvida djupa kundrelationer kan sägas påverka organisationer och effektiviteten av responsstrategier i kristid. Vidare använder studien en verklig händelse, ICA och deras rekordstora förtroendetapp 2023, för att kontextualisera ochThis study is primarily rooted in the field of crisis communication. Additionally, it employs the relational concept of CBI (which originates from the field of branding) to investigate whether deep relationships with customers influence the effectiveness of response strategies during a crisis. Furthermore, the study uses a real event—ICA and their record-breaking loss of trust in 2023—to contextua
Den här studien utforskar vilka varumärkespraktiker, strategier och handlingar som kan skapa förutsättningar och driva en polariserande natur inom varumärken. Detta uppnåddes genom att genomföra en multimodal analys på skönhetsmärket Lush som är igenkända för sina vågade sociopolitiska ställningstaganden. Därför utgör Lushs kampanjer Votes for Animals och ESC Big Tech exempel för att utforska ett This thesis analyses what brand communication practices, strategies, and actions could create conditions and drive a polarising nature in brands. This was achieved by conducting a multimodal analysis applied to the cosmetic brand Lush. Recognised for its bold sociopolitical stances, the Votes for Animals and ESC Big Tech campaigns illustrate how Lush is an exemplar for exploring a brand’s potentia
