"See Now, Buy Now" - en förändring av modesystemet? : en kvalitativ innehållsanalys av "See Now, Buy Now"-strategin och dess betydelse i det traditionella modesystemet
The phenomenon “see now, buy now” results from the impact of the digitalization on the fashion system. By using “see now, buy now”, fashion houses make their collections available to consumers immediately after a fashion show. In comparison, consumers have to wait for six months until the collections are made available under the traditional fashion system. “See now, buy now” was used for the first
