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Title: Navigating Customer Need Uncertainty in Early Stage SaaS Startups Seminar date: 4 June, 2026 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Adam Lisnell, Gustav Wickberg, James Nicolson Advisor/s: Joakim Winborg Key words: Knightian uncertainty, effectuation, customer v
