Filtyp
Till följd av en allt strängare lagstiftning kring marknadsföring av tobaksfria nikotinprodukter i Sverige har varumärket Loop utvecklat nya strategier för att synas i sociala medier utan att bryta mot rådande regler. Denna studie undersöker hur Loop iscensätter och kommunicerar sin varumärkesidentitet på Instagram genom strategisk kommunikation som undviker direkt produktreklam. Med utgångspunkt
Kollektivtrafiken spelar en central roll i ett hållbart transportsystem, särskilt när det gäller att uppnå globala hållbarhetsmål och nationella transportpolitiska mål. I täta stadsmiljöer leder begränsat gatutrymme till konkurrens mellan olika transportmedel, såsom mellan cykelbanor, gatuparkering och dedikerad bussinfrastruktur. En viktig faktor som påverkar bussars framkomlighet är körfältsbredPublic transport plays a key role in creating sustainable urban transport systems, particularly in meeting global sustainability targets and national transport policy goals. In dense urban environments limited street space leads to competition between different modes of transport such as between cycle lanes, on-street parking, and dedicated bus infrastructure. One important factor affecting bus ma
The primary aim of the paper is to evaluate whether listed Nordic serial acquirers create short-term abnormal returns at the time of acquisition announcements, and also to determine if serial acquirers experience diminishing returns following additional acquisition announcements, and if concentrated family ownership mitigates the diminishing returns. Theoretical perspectives used include agency t
This master thesis investigates the Service Design concept in connection to the Employee-driven Innovation (EDI) field. The Service Design concept entails both a mindset and a toolbox, involving principles such as human-centricity, collaboration and holistic understanding. Previous research has called for more structured approaches to the bottom-up innovation and the EDI process. Furthermore, rese
Environmental protection supervision is an important instrument for limiting and controlling the negative effects that environmentally hazardous activities can have on human health and the envi-ronment. Fuel facilities (“gas stations”) are one of these hazardous activities, supervised by envi-ronmental protection inspectors at the municipal level. To ensure legal compliance, inspectors use tools s
Problematic school absenteeism signals students’ need for support and is a growing social issue that challenges schools' efforts to promote attendance. The purpose of this study was, therefore, to explore school counselors’ understanding of problematic absenteeism, as well as the school's remedial and preventive work to promote attendance. The study employed a qualitative approach and cons
Detta examensarbete undersöker hur 3DCityDB kan användas som leveransdatabas för 3D-geodata inom ramen för det nationella projektet 3CIM, med särskilt fokus på Malmö stad. 3CIM är ett samarbetsprojekt mellan Stockholm, Göteborg och Malmö stad samt Lunds universitet, med målet att utveckla en enhetlig modell för 3D-stadsmodeller. Examensarbetet syftar till att utvärdera förutsättningarna för att st
Background: The beauty industry has transitioned away from traditional marketing and toward interactive, social media-driven techniques, with firms engaging customers with influencers and user-generated content on platforms such as Instagram and TikTok. While most studies focus on advertisements and influencers, little is known about how average users, particularly young women, interact with beaut
This study investigates how early-career professionals construct their professional identities within the context of graduate development programs. As organizations increasingly rely on graduate development programs to attract and develop high-potential graduates, these programs have become an important talent development strategy for cultivating future leaders. Yet, despite the growing prevalence
Keywords: luxury, semiotics, sign, heritage brands, persuasion, promotion. Overall Aim: To explore whether luxury can, and if so how, coexist with high availability and short term sales initiatives. Purpose: To explore the phenomenon of the Luxury Paradox; how luxury brands balance luxury and promotion. Methodology: Through a qualitative, abductive, and grounded theory approach, we analyze four
This thesis examines how coaching shapes the learning experience in incubator programs, drawing on the perspectives of both coaches and early-stage entrepreneurs. While coaching is often positioned as a core learning intervention within incubators, its actual role in entrepreneurial learning remains insufficiently understood. Based on eleven semi-structured interviews with participants from incuba
Startups in the foodtech sector, particularly those working with fermentation-based technologies, face substantial challenges in scaling their innovations. These challenges, commonly known as the Valley of Death, include lack of access to specialized infrastructure, regulatory complexity, and limited knowledge-sharing mechanisms. While Public-Private Partnerships are frequently proposed as instrum
Global food systems are increasingly vulnerable to climate change, energy volatility, and geopolitical disruptions—threatening the security and stability of perishable supply chains. This thesis investigates the potential of aseptic packaging technologies, specifically ultra-high-temperature (UHT) treatment and sterile filling, as a means to reduce energy consumption and enhance resilience in the
Mer än hälften av svenska barn mellan nio och arton år uppger att de spelar dataspel dagligen. Med tanke på den ökade förekomsten av problematiskt datorspelande och digital överanvändning bland ungdomar, betonas familjebaserade behandlingsmetoder allt mer. Syftet med denna kvalitativa förstudie är att undersöka föräldrars upplevelser av konflikter i hemmet gällande barns skärmanvändning och deras
