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Profiling the Fortified Health Food Consumer - a study of Swedish margarine

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in th

Collaborate to Commercialize? - An Explorative Study of Young Innovative Swedish Cleantech Firms

The journey towards Cleantech innovation commercialization is initially constrained by a lack of resources and legitimacy. It is suggested that collaborative means can help the firm gain legitimacy among customers and investors. The activities supporting the creation of legitimacy are especially those associated with proving the technology – such as prototyping and technology demonstration. It is

Swedish - American eller amerikasvensk: en kvalitativ studie om tio utlandssvenska kvinnors identitet och förhållande till Sverige

Det ligger en mångtydighet att ha sitt ursprung i ett land men bo i ett annat. Ursprungslandets vardagsliv med symboler och kultur omger inte individen som flyttat till ett annat land. Syftet med denna uppsats är att få en förståelse för hur utlandssvenska kvinnor i New York uppfattar sin kulturella identitet och hur deras förhållande till Sverige ter sig. Genom kvalitativa intervjuer med 10 svens

Which Swedish industries could become pioneers in extensive Intellectual Capital disclosure?

It is difficult to assess and measure IC, and most companies lack extensive disclosure of IC. Meanwhile, theories advocate a higher level of disclosure as it is considered beneficial for companies, investors, and other stakeholders. The purpose of the thesis is to investigate in which industries IC disclosure has effect on market values. Further, we want to keep a theoretical discussion whether th