Inbound Marketing – en framgångsstrategi? En kvalitativ studie på premiumbilar som högengagemangsköp utifrån konsumenter och Mercedes-Benz
Title: Inbound Marketing – A strategy for success? A qualitative study based on high involvement products from the perspective of consumers and Mercedes-Benz Seminar date: 2018-06-01 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level Author: Alice Beckman, Clara Michélsen, Julia Torstensson Advisor: Clara Gustafsson Key words: Inbound Marketing, The b