The Future of Shopping is On(Live) : En netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin
The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-
