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The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. In the literature, the mark

Goodpasture disease (GP) is defined by the presence of anti-glomerular basement membrane (anti-GBM) antibodies and rapidly progressive glomerulonephritis. Besides anti-GBM, many patients with GP produce anti-neutrophil cytoplasmic antibodies (ANCA). For elucidation of the pathophysiologic significance of ANCA in this setting, epitope and antigen specificity of the anti-GBM antibodies and antigen s

Climate change is a global and demanding issue, which affects all the states on the planet. The European Union has from the 90s been vigorously engaged in the international efforts to tackle climate change and even pursued to take on the leading role in the global climate regime. The two most anticipated UN conferences for combating climate change at the global level were the COP15 in 2009 and COP

Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated.

Under 1900-talet såg världen omfattande lidande bland mänskligheten i flera länder, vilka kulminerade i folkmord och massakrer under 1990-talet. Ett sätt som identifierades för att få ett slut på grymma brott var humanitära interventioner. En kommission, The International Commission on Intervention and State Sovereignty (ICISS), tillsattes år 2001 för att utreda begreppet. De presenterade i decembDuring the 20th century, the world saw humans suffering in many countries around the world. These sufferings ended in genocide and massacres during the 1990s. One way that was identified to end atrocity crimes was humanitarian interventions. A commission, The International Commission on Intervention and State Sovereignty (ICISS), was appointed in 2001 to investigate the concept. They presented a n

Denna uppsats utreder allvarlighetskriteriet för situationer och åtal i internationella brottmålsdomstolen. Domstolen kom till för att förhindra straffrihet för de grövsta internationella brotten. Efter att domstolen började verka har flera situationer i världen uppmärksammats av domstolen. Åklagarkammaren väljer ut situationer och enskilda mål mot bakgrund av allvarlighetskriteriet. Flera exempeThis study examines the interpretation of the gravity criterion for situations and cases before the International Criminal Court (ICC or the Court). The Court was established to prevent impunity for the most serious crimes of international concern. Since the Court became operative it has dealt with several situations of mass atrocity. The OTP selects situations and cases according to their gravity

Nowadays new tools became available for global actors for achieving their goals, which are not only traditional military means (hard power) and/or the means of seduction (soft power). Instead, the new tools, which are more sophisticated and effective in implementing the power by the actor, are currently being applied in order for an actor to effectively influence its counterparts (from individuals

This research and policy brief focuses on conflict and displacement as key factorscontributing to statelessness and barriers to acquiring and holding Myanmar citizenship. The brief is designed as a working document for discussing important issues relevant for local governance during the revolution and national and state-level governance in the future. To aid in these conversations and policy devel

Problem Definition: Ericsson wants to increase their focus on reducing the total cost of packaging for the company in the whole world. They want to create a simple calculation model that can calculate the total packaging cost and compare different packaging solutions (country, freight, packaging, and product) in order to find the most cost effective packaging solution. This will facilitate the dev

Following a brief review of the development of medical ultrasonics from the mid-1930s to the mid-1950s, the collaboration between Edler and Hertz that began in Lund in 1953 is described. Using an industrial ultrasonic flaw detector, they obtained time-varying echoes transcutaneously from within the heart. The first clinical applications of M-mode echocardiography were concerned with the assessment

Background & Aims Predniso(lo)ne, alone or in combination with azathioprine, is the standard-of-care (SOC) therapy for autoimmune hepatitis (AIH). However, the SOC therapy is poorly tolerated or does not control disease activity in up to 20% of patients. We assessed the efficacy of mycophenolate mofetil (MMF) and tacrolimus as second-line therapy for patients with AIH. Methods We performed a r

The global carbon cycle experienced a major perturbation during the Permian-Triassic transition, reflected inter alia in a large increase in the vertical (shallow-to-deep) gradient of carbonate δ13C (δ13Ccarb) in Early Triassic seas. However, the effect of this perturbation on the vertical gradient of organic matter δ13C in seawater (δ13Corg) is less known to date. Here, we examine geographic and

Late Permian mass extinction (LPME) research has focused primarily on Tethyan sections because it is believed that these successions are more complete than those from other localities, and provide a more comprehensive record of the largest, most devastating extinction event in Earth history. The Kisejin section, a previously undocumented mid-Tethyan, Upper Permian-Lower Triassic succession located

Muscarinic acetylcholine receptors (mAChRs) play a central role in the mammalian nervous system. These receptors are G protein-coupled receptors (GPCRs), which are activated by the agonists acetylcholine and muscarine, and blocked by a variety of antagonists. Mammals have five mAChRs (m1-m5). In this study, we cloned two structurally related GPCRs from the fruit fly Drosophila melanogaster, which,