Sökresultat

Filtyp

Din sökning på "chinese" gav 7098 sökträffar

Environmental and Social Performance and the Firm Performance of Chinese Listed Companies - A Study of the Moderating Role of Government Ownership and CEO Duality

This study investigates the relationship between environmental and social (ES) performance and firm performance, while also exploring the potential moderating effects of government ownership and CEO duality. Adopting a quantitative approach, fixed effects panel regressions are employed to analyze the relationships based on previous empirical literature and theoretical perspectives, including agenc

The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. Marketers or managers notice the impacts of internet memes and regard them as an effective tool to promote c