Managers in the Employer Branding Process: How managers contribute to the employer branding value creation
Employer branding is a topic that is becoming significantly more interesting among both scholars and practitioners. This study analysed a small part of this topic - the practical use of Employer Branding Value Chain. This study tackled this topic in a unique way because all data was gathered and analysed from the perspective of managers and their work. The purpose of this research is to discover a
