Analyzing Key Factors Affecting the Adoption Intentions of 3G Mobile Services in Turkey
Third generation mobile communication standard (3G) is an incremental innovation which follows the prior developments from 1G to 2,5G and provides several services including intranet/extranet access, customized infotainment, multimedia messaging service, internet access, location-based services and rich voice. This study aims to analyze key factors influencing possible 3G acceptance in Turkey, whe
