The Value of Relationships in a Chinese-Western Business-to-Business Context: An Investigation on Relationship Bonds, Adaptation, Trust and Commitment
The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial re