Minimalist Branding has become popular as a branding technique in a time of visual overload and growing customer distrust. With an emphasis on cultural and age differences, this study investigates whether minimalist branding increases or decreases consumer trust. Using a qualitative research design built upon constructivism and interpretivism, this study conducted five focus group discussions invo

This thesis examines how luxury branding elements are integrated into nation branding within luxury tourism. Using netnographic analysis of Switzerland’s and Dubai’s official tourism Instagram accounts and applying the Luxury Nation Branding Framework (LNBF), the study reveals how these countries use co-creation, emotional engagement, and symbolism to build strong luxury nation brands. The finding

Title: Constructing the Feeling of Luxury on Social Media: How Traditional Luxury brands, within the luxury goods sector, use Multimodal Communication to maintain Exclusivity on Instagram and TikTok Date of Seminar: June 4, 2025 Course: BUSN39 - Degree Project in Global Marketing Authors: Elvira Andersson and Hanna Nilsson Supervisor: Ulf Johansson Key words: Luxury Branding, Multimodal Comm

Corporate brands face a persistent paradox of staying relevant and exciting in dynamic markets while maintaining consistency with their core identity. This thesis explores how corporate brands navigate this tension, referred to as the corporate brand paradox, by examining newness as a practice. While existing literature recognises newness as a vital element for enabling successful change, it prima

This thesis takes its departure in the critical marketing scholarship where the scholars diverge into conflicting perspectives—the Market either being un-politicizing or de-politicizing. The aim of the research, therefore, was to contribute to the critical marketing stream of literature by reconciling these theoretical tensions. We conducted this research with an empirical case of a contemporary c

Research question: "How do young women construct and perform aspirational identities through the Clean Girl aesthetic on digital platforms?" Purpose: The purpose of this study is to expand the understanding of how trendy aesthetics on digital platforms like TikTok shape users’ identity construction and self-performance. Theoretical perspective: Two main theoretical fields, aspirational

Staden är ett lappverk av fragment. Lager på lager av material som funnits och använts, förändrats och förvanskats, fortsatt existera och försvunnit. Lager på lager av historier, berättelser och minnen som formats av och format materialen och rummen. Allting ihoptrasslat; en dialog mellan det som varit, det som är och det som kan bli. I kuststaden Varberg har hamnområdet avvecklats och flyttats fThe city is a patchwork of fragments. Layer upon layer of materials that have existed and been used, altered and distorted, continued to exist and disappeared. Layer upon layer of stories, narratives, and memories shaped by, and shaping, the materials and spaces. Everything is entangled; a dialogue between what has been, what is, and what might be. In the coastal city of Varberg, the port area ha

Abstract Seminar date: June 3, 2025 Course: BUSN79 Degree Project in Accounting and Finance, 15 hp Authors: Timothée Mortgé and Mara Segveld Advisor: Liesel Klemcke Examiner: Anna Häger Glenngård Key words: Artificial Intelligence (AI), Cybersecurity, Vulnerabilities, Audit, Socio-Technical Systems (STS) theory Purpose: This study explores how AI adoption influences cybersecurity vulnerabilities i

Examensarbetets titel: Från kontor till köksbord - Vad driver produktivitet och motivation i olika arbetsmiljöer? Seminariedatum: 3 juni 2025 Kurs: FEKH49 - Examensarbete kandidatnivå i organisation, 15 högskolepoäng Författare: Amanda Merrikhi, Joel Henriksson och Klara Tjernström Handledare: Olof Hallonsten Fem nyckelord: distansarbete, arbetsmiljö, motivation, produktivitet, sociotekniska perspTitle: From Office to Kitchen Table - What Drives Productivity and Motivation in Different Work Environments? Seminar Date: June 3rd 2025 Course: FEKH49, Bachelor Degree Project in Organization Undergraduate Level, 15 ECTS Authors: Amanda Merrikhi, Joel Henriksson and Klara Tjernström Advisor: Olof Hallonsten Key words: remote work, work environment, motivation, productivity, socio-technical persp

This thesis investigates model-based electromagnetic comparability (EMC) of an IGBT-based two-level voltage source converter (VSC). The main focus lies on common-mode and differential-mode behaviour through conducted electromagnetic interference (EMI). The study centres around the Active Dynamic Filter P25 developed by Comsys AB, which serves as the converter under test (CUT). Conducted emissions

Myoelectric prosthetics utilize machine learning(ML) algorithms to translate surface electromyography(sEMG) signal patterns into movement, allowing patients to easily control their prosthesis. While the use of conventional ML algorithms has been effective within these prosthetics, challenges still remain in terms of classification accuracy and computation speed. It was hypothesized that Kolmogorov

Klassificering av knäbelastning med maskininlärning för att identifiera skaderisk Den här studien utvecklar en metod för att tidigt identifiera riskfyllda rörelsemönster med det långsiktiga målet att förebygga korsbandsskador, genom att kombinera bärbara sensorer och maskininlärning.The anterior cruciate ligament (ACL) is the most frequently injured ligament in the knee, mainly due to its role as a primary joint stabiliser. In sports science, non-contact ACL injuries are commonly linked to change-of-direction (COD) manoeuvres, especially in multidirectional team sports. Given the long rehabilitation times and risk of long-term consequences, ACL injury prevention remains a maj

In an increasingly competitive job market, employer branding provides a tool for attracting and retaining talent. Through a case study based on a single company, this study aims to gain in-depth insights into how employer branding is enacted across different stages. To guide our study, we address the following research questions: 1) How is employer branding performed across different stages? 2)

Bakgrund: På HVB (Hem för Vård eller Boende) hem bor individer i varierande åldrar med problematik såsom missbruk och psykiatriska diagnoser, där brist på struktur och meningsfull vardag ofta utgör ett hinder för utveckling. Tidigare forskning visar att aktiviteter är avgörande för att främja hälsa, delaktighet samt välmående, men det saknas forskning om hur placerade personer själva upplever aktiBackground: Individuals placed in residential care homes (HVB-hem) often face challenges such as substance abuse and psychiatric disorders, where a lack of structure and meaningful daily activities may hinder their development. Previous research highlights the importance of engaging in meaningful activities to promote health, participation, and well-being. However, there is limited research on how

The purpose of this thesis is to explore how employees in a tech-driven production organisation view candidates’ use of AI in the recruitment process, and how it affects the perceived authenticity in cover letters. Based in social constructionism and an abductive approach we have conducted 10 qualitative semi-structured interviews, as well as 7 follow-up interviews. The thesis builds on Weber’s Ra