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Since the objective of this thesis is to determine the performance measurement system in companies active in Iranian shipping industry we define what we mean by the performance measurement system. Neely (2005) defines PMS as the set of metrics used to quantify both the efficiency and effectiveness of actions. So the title of this thesis will be ``Performance Measurement System in shipping industry
The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able
In a time full of environmental changes the need for understandings of the operational work and services, the control of the business and key figures, and flexibility to adapt to different circumstances is crucial in many organizations. In a time where national borders are getting more and more invisible and where the humans are traveling and moving more than ever it is even more important to have
Vårt syfte är att bidra till teori inom direktförsäljning, genom att ur ett dramaturgiskt perspektiv, studera hur social interaktion och relationer påverkar konsumenter under ett home party. Uppsatsen utgår från teorier inom socialisering och socialpsykologisk påverkan. Ett dramaturgiskt perspektiv utifrån Goffman och Burke, används som ett verktyg vid empiri och analys. Det är en kvalitativ studi
