Generation Z [Gen Z] har till skillnad från tidigare generationer ett behov att bli förstådda av företag för att ha en positiv inställning till deras kommunikation. Detta, kombinerat med en mer komplex tid att hantera en digital kundupplevelse, gör det svårt för företag att nå ut till målgruppen på sociala medier. Denna studie syftar därav till att gå på djupet för att förstå hur Gen Z uppfattar fGeneration Z [Gen Z], unlike previous generations, has a need to be understood by companies in order to have a positive attitude towards their communication. This, combined with a more complex time managing a digital customer experience, makes it difficult for companies to reach the target audience on social media. This study therefore aims to go in depth to understand how Gen Z perceives companie

Tinder är en av världens största dejtingplattformar och de har blivit kända för sin “Swipe Right”-funktion. Bumble har samma grundare som Tinder men lägger ett stort fokus på att bryta förlegade könsnormer och låter kvinnan ta kontroll över onlinedejtingen. Syftet med undersökningen är att analysera de olika varumärkenas externa kommunikation och hur denna skiljer sig emellan de två plattformarna.Tinder is one of the world's leading online dating platforms, and they have become known for its "Swipe right" invention. Bumble has the same founder as Tinder but focuses on challenging the rules of dating and giving women control over online dating. The purpose of this study is to analyse the two brands' external communication and how the communication differs between the platf

The reemergence of China as a global Great Power raises multiple questions regarding how China will exert its influence on the international arena. Arguably the most important feature of China’s current foreign policy, the Belt and Road Initiative (BRI) can be considered a manifestation of China’s contemporary ascendancy. The establishment of the BRI hinges on an extensive diplomatic effort by Chi

This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and metho

There is a consensus among criminologists that an increase in the severity of punishments does not lead to a decrease of crime rates. Despite this fact many western countries have imposed more severe punishments over the last decades. The aim of this essay is to study the relationship between expertise and politics. I will use a content analysis to examine how the politicians in Sweden related to

Previous research has indicated that foreign military bases harm states and its residents. The thesis paper seeks further evidence for military bases’ consequences on residents' perceived safety in Niger. The study aims to investigate the impact states with no previous presence of foreign military bases are affected by newly implemented bases. The results are based on a regression on geospatia

The Sweden Democrats is the prominent populist right-wing and anti-establishment party in Swedish politics. Since the election of 2018, the party have held the chair of the executive committee in five municipalities. The thesis’ purpose is to examine the relationship between these municipal governments and the respective public administrations. Peters and Pierre’s (2019) three options for populist

This paper builds upon the work by Kelly Greenhill in Weapons of Mass Migration (2010). Greenhill's theory on coercive engineered migration (CEM) focuses on the instrumentalisation of cross-border population movements with strategic political and/or economic goals. She argues that despite it being critically under-studied, there have been surprisingly many CEM attempts. The context of the stud

Research on Sweden’s foreign policy often highlights its exceptionalism regarding activism and value promotion. Yet, I detect a less idealistic side in its foreign policy towards China, characterized by a protection of national interests. In addition, contemporary trends of liberalization suggest an entirely different dimension as well. This paper seeks to better understand Sweden’s foreign policy

Conflicts, crises, and acts of violence in Europe have marked the twentieth century, which has led to a change in the view of threats. The Swedish military intelligence and security service (Must) is one of the operations that work to identify and report threats to the Swedish armed forces and the Swedish government. Therefore, Must has the power to control how others view threats. This essay aims

Non-human animals are often excluded from contemporary political theories, much to their detriment in terms of welfare and protection. The ‘political turn’ is a subset of animal ethicists concerned with moving beyond motivating moral status and instead discussing the politics of a shared human-animal society. This thesis evaluates Philip Pettit’s neo-republicanism as a theoretical framework for a

The COVID-19 pandemic has been one of the deadliest health crises in modern history. Increasing production of all relevant medical goods and ensuring their equitable distribution has been argued as a necessity to contain the pandemic, which led to the South African and Indian delegation in the TRIPS Council of the World Trade Organization to propose the implementation of a TRIPS waiver to ensure t

In this qualitative case study, I aimed to explain the phenomena of Democratic Backsliding in Egypt in the context of the Arab Spring. I do so by answering the following questions: “To what extent was democratization in Egypt marked by political instability?” and “What were the consequences of political instability for democratic backsliding in Egypt?”. I answer these questions by using relevan

This essay discusses the European commission’s and the European parliament’s framing of how the Energy charter treaty (ECT) should be adapted to the EU’s European Green deal. A framing analysis is used to describe how different actors try to frame the policy process. The analysis is made with the framework of the energy trilemma, where a triangle consisted by the aspects of energy security, costs

I svensk rätt är barn, precis som vuxna, ett rättssubjekt och därmed bärare av rättigheter och skyldigheter vilket i sin tur innebär att även barn är partsbehöriga. Eftersom barn kan vara partsbehöriga kan de även ha talerätt för det fall tvisten hänför sig till en rättighet eller skyldighet kopplat till barnet. Det går dock snabbt att konstatera att barn saknar samtliga delar av talerätten i mål Children, just like adults, are legal entities according to Swedish law and legislation. This implies they have both rights and obligations to face, which in addition means they also have party capacity. Since children have party capacity they can also have the right to litigate in cases where the legal dispute is connected to rights or obligations of the child. It is easy to realize that children

Liberty is the core value of Liberalism and can, in many ways, almost be seen as synonymous with the term. The Liberals in Sweden has a strong focus on education policy and opinion polls indicate a strong support for their policy. The party is a strong proponent of free school choice, but is at the same time emphasising the importance of an educational system that ensures equal opportunities to ev

De riktade ränteavdragsbegränsningsreglerna trädde i kraft år 2009, och har sedan dess ändrats vid två tillfällen. Syftet med reglerna är att förebygga skatteplanering inom en intressegemenskap genom ränteavdrag. Huvudregeln återfinns i 24 kap. 18 § första stycket inkomstskattelagen, vilken föreskriver att ränteutgifter avseende en skuld till ett företag i intressegemenskapen endast får dras av unSince its introduction in 2009, the Swedish interest deduction restriction rules have been amended on two occasions. The purpose of the rules is to prevent tax planning within a group through interest deductions. The main rule in chapter 24 section 18 first paragraph of the Income Tax Act stipulates that interest expenses relating to intra-group loans may only be deducted under certain conditions.

I ett entreprenadavtal kan parterna avtala om att arbetena ska ersättas på löpande räkning. AB 04 innehåller bestämmelser om att ersättning på löpande räkning ska betalas enligt den så kallade självkostnadsprincipen. Syftet med den här uppsatsen har varit att utreda och analysera vilka ekonomiska risker självkostnadsprincipen kan innebära för beställaren och vilka möjligheter beställaren har att sThe parties in a construction contract can stipulate that the construction works are to be compensated on an open account basis. AB 04 states that compensation on an open account basis is to be paid according to the prime cost principle. The purpose of this thesis has been to examine and analyse the financial risks that the prime cost principle means for the employer, and which prospects the emplo

Surrogatarrangemang är ett fenomen som på senare tid vuxit sig allt större; allt fler svenskar reser utomlands för att bilda familj med hjälp av en surrogatmoder. Vid ett surrogatarrangemang åtar sig en kvinna att bära fram ett barn för att sedan, vid barnets födsel, överlämna barnet till de tilltänkta föräldrarna. Ett surrogatarrangemang kan vara antingen altruistiskt eller kommersiellt och ett sSurrogacy arrangements have recently grown into a rather common alternative for Swedish couples. A surrogacy arrangement is usually carried out by a woman undertaking to bear a child on behalf of another. Once the child is born the surrogate mother hands the child over to the intended parents. A surrogacy arrangement is either altruistic or commercial. There are also two types of surrogacy: gestat