Examensarbetets titel: Från “Svensson” till Premium - En fallstudie av Volvo Cars sinnesmarknadsföring Seminariedatum: 1 juni 2023 Ämne/kurs: FEKH29, Examensarbete i Marknadsföring på kandidatnivå, 15 hp Författare: Johanna Hahlin, Theodor Nilsson, Ebba Skillius Handledare: Clara Gustafsson Fem nyckelord: Sinnesmarknadsföring, Semiotisk analys, Sinnesupplevelse, Volvo, Servicelandskap ForsknTitle: From “Svensson” to Premium - A case study of Volvo Cars sensory marketing Seminar date: June 1st 2023 Course: FEKH29, Business Administration: Bachelor’s Degree Project in Marketing, Undergraduate level, 15 ECTS Authors: Johanna Hahlin, Theodor Nilsson, Ebba Skillius Advisor: Clara Gustafsson Key words: Sensory marketing, Semiotic analysis, Sensory experience, Volvo, Servicescape Rese

Koncessionsmineral är ämnen som är viktiga för samhället, de behövs för att bygga bilar, telefoner, infrastruktur och mycket mer. Ämnena är även viktiga för att verkställa en grön energiomställning och för uppfyllelse av de nationella miljömålen. För att utvinna dessa ämnen behövs någon form av gruvbrytning, vilket kan ske i underjordsgruvor eller dagbrott. Gruvbrytning är en verksamhet som tar stMetals and minerals are prerequisites for a modern and climate-neutral society. Domestic mining facilities are also an essential part of the Swedish national economy. Sweden has a unique bedrock and is one of Europe's largest producers. However, the willingness to invest in the Swedish mining industry has dropped over the last decade. The main reason for this is the complication and uncertaint

Den globala uppvärmningen medför att sannolikheten för extrema värmeböljor ökar i ett framtida klimat. Sommaren 2018 var en ögonöppnare för många i Sverige då den långvariga värmen medförde extrem torka och ett flertal skogsbränder. De mest sårbara i samhället drabbad av värmen, så som äldre, vuxna med kroniska sjukdomar och små barn, och ca 750 fler människor dog än vad som normalt förväntas undeThe summer of 2018 was a reality check for many when several heat waves made the temperature rise above normal in Sweden. Especially in urban areas, where heat can be stored more easily in the building materials, the temperature was extreme due to the creation of urban heat islands. Today these areas can be detected with a tool for mapping urban heat islands. The aim of this study is to examine h

Coral reefs are essential for providing ecosystem services to humans, including coastal protection, nutrition, and income opportunities for coastal communities. However, coral reefs worldwide have suffered severe damage due to anthropogenic factors, leading to their rapid degradation. Thus, next to preventative actions, coral reef restoration efforts are necessary to avoid complete degradation. In

The intellectual property regime within the European Union is one which has a rich and lengthy history, encompassing a wealth of forms of expression. The harmonisation of copyright can be dated to the creation of the Berne Convention for the Protection of Literary and Artistic Works of 1886. Video games, in comparison, only joined the cultural zeitgeist in the mid-20th century. In the pursuing yea

Under den cirka en miljard år gamla Svekonorvegiska orogenesen deformerades den västra randzonen av Fennoskandiska urbergsskölden. Denna händelse ligger till grund för hur sydvästra Skandinaviens berggrund ser ut idag, men det är ännu omdiskuterat hur orogenesen skedde i detalj. Idefjordenterrängen som avgränsas till Östra Segmentet av Mylonitzonen, innehåller sekvenser av metasediment tillhörandeThe approximately 1 Ga old Sveconorwegian orogen occupies the western margin of the Fennoscandian shield and comprise tectonically reworked and metamorphosed rocks. This event accounts for the characteristics of the bedrock in southwest Scandinavia today, but it is still debated how this development took place in detail, and especially if it was a collisional or non-collisional orogeny. The Idefjo

Over the last decade, the interest in research on extraterrestrial planets has expanded dramatically. With the number of confirmed exoplanets having increased tenfold over the last ten years, we now know that many different types of exoplanets exist. Modern telescopes, both ground- and space-based, like the Very Large Telescope (VLT) or the James Webb Space Telescope (JWST) will drive forward the

This thesis studies the causes of rising household and particularly mortgage debt in Sweden between 1995 and 2020. It aims to contribute to the understanding of institutional factors behind increasing debt, such as policy regulating lending. It undertakes a qualitative analysis of previous literature on household debt, and the Financial Accelerator framework. The Financial Accelerator (Bernanke &a

Small, and medium-sized enterprises (SMEs) have recently been identified as high contributors to social and environmental issues globally. Due to this, there has been a high demand for SMEs to become more sustainable, and as such many studies have researched the benefits that accrue to SMEs that implement sustainable practices: serving as a motivation for most SMEs. However, it has not been easy f

Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. Nudging is a powerful tool that holds the key to transforming consumer behavior and promoting sustainable online shopping. However, there is a c

The thesis discusses how visual artists negotiate the boundaries between their own creative work and AI-aided work, how they establish boundaries with other artists who use AI, and How the relationship between visual artists and clients is mediated in the market with the rising popularity of AI tools. The study found that most artists negotiate meanings to take a stance and, more often than not, a

Sanctions, as a foreign policy tool, are increasing in popularity and frequency. This study empirically assesses how different types of sanctions imposed by the European Union, United Nations, and the United States affect the sanctioned states’ GDP growth and degree of openness. Moreover, this study aims to address whether the economic costs of sanctions have undergone any notable changes in the c

H.G. Wells’ novella The Time Machine (1895) tells the story of The Time Traveller who travels to the year 802,701. There, he encounters two evolutionary progressions of humanity. One, Morlocks, have been read as representations of Victorian workers and poor, and the other, the Elois, as representations of the aristocracy. The Time Traveller represents the middle class. The novella is often seen as

This thesis aimed at examining the effects of file and disk cache for certain writing patterns and file sizes for Beijer Electronic's human machine interface (HMI) panels with the focus on write amplification factor (WAF). The goal was to determine optimal configurations to reduce WAF for different use cases to prolong the lifetime of Beijer Electronic's HMI panels. A test application and

The study offers a prescriptive definition of a sustainable corporation from a human-rights-based approach. It defines a sustainable corporation as any business created with or that has human rights and the environment as its fundamental values, and integrates as well as implements such values into all aspects of its operations. This definition implies that all companies their sizes or sector notwThis study finds that the concept of a sustainable corporation is better created as a construct of corporate law rather than international human rights law. The study proposes that a sustainable corporation should be defined by an international framework to ensure consistency, and to promote its effectiveness, States should amend their existing corporate legislation and/or enact due diligence legi

Despite economic sanctions generally failing to achieve their intended goals, the global use of sanctions has increased dramatically since the end of the Cold war. A recent example of a sanctions regime unsuccessful in realizing its ostensible goal is that of the U.S. ‘maximum pressure’ campaign against Venezuela between 2017 – 2022, which did not succeed in removing the incrementally authoritaria

The main aim of this bachelor thesis is to push the limits of 3D X-ray imaging by studying the minimum number of projections required to retrieve high-quality reconstructions for additive manufacturing processes. This project first focuses on understanding how X-ray tomography works, by reconstructing additive manufacturing data already obtained (from PSI, TOMCAT beamline) using two standard recon

This thesis presents a case study of an indoor Green Wall (GW) installed in an office building in Malmö, Sweden. The study analyzed the effect of the GW on air humidity during low temperature and dry moisture outdoor conditions. The objective was to determine the green wall's indoor humidity contribution while enabling an adequate comparison before and after the GW installation, which requires

In the Shadow of Monumentum... the War on Statues explores the last decade's violent protests on colonisation and institutional racism leading to the vandalisation, defacing and in some cases removal or toppling of public monuments. The study explores the chronological events surrounding 4 monuments depicting Edward Colston, Cecil Rhodes and Mary Thomas - “Queen” Mary. Including the persons de