Denna studie ämnar att skapa en förståelse för den komplexa relationen mellan journalister och PR-praktiker, genom att undersöka hur journaliststudenter i Skåne uppfattar sina roller som framtida journalister, deras syn på PR, samt journalisti-kens relation till PR. Studien undersöker även vilken roll utbildningen har i skap-andet av journaliststudenternas syn på PR. Studien använder en blandad meThis study aims to create an understanding of the complex relationship between journalists and PR-practitioners, by investigating students of journalism in Skånes perception of their future role as journalists, their perception of PR, and their per-ception of journalisms relation to PR. The study also investigates the roll of the education in the creation of their perception of PR. The study uses

The European Single Market is built on a patchwork of contract laws and according to the European Commission’s findings differences between contract laws of the respective Member States substantially complicate cross-border trade. More specifically, the fragmentation of contract laws contributes to increasing legal complexity and costs for businesses while lowering consumers’ confidence in shoppin

Nepal is one of the countries where remittances in proportion of the GDP are the highest with 28,8 per cent in 2013. A total of 7,2 per cent of Nepal’s population are found abroad and the remittances that they transfer back have been recognized to play an important role in reducing poverty in Nepal, even though critics argue that these remittances are only spent and not invested. The two aims of t

Facit var ett välkänt företag med världsomspännande verksamhet med bl.a. stor och lönsam tillverkning av mekaniska räknemaskiner. I början på 70-talet drabbades Facit av en överraskande kris som ledde till omfattande struktur-omvandling och personalnedskärningar. Syftet med denna uppsats var att undersöka om man kan finna paralleller mellan förvarningsprocesser på nationell nivå och det som utspel

Increases in global mean temperatures have caused the climate to change, affecting the frequency and magnitude of extreme events. Series of daily minimum temperatures for the period 1951-2014 has been analyzed in Sweden. It was found that cold extremes such as frost days, cold spells and annual minimum temperatures all show significant warming trends with a statistical significance of 90%. Frost d

Denna studie undersökte gymnasieelevers sexualkunskapsnivå, deras attityder kring könsroller samt deras benägenhet att acceptera våldtäktsmyter. Våldtäktsmyter innebär falska påståenden kring våldtäkt som anses vara sanningsenliga av allmänheten, men som saknar empiriskt stöd. En webbenkät skickades ut till svenska och finlandssvenska ungdomar. Tre test användes för undersökningen; ett egenkonstruThis study aimed to investigate high schools students’ level of sexual health knowledge, their attitudes towards gender roles, and their willingness to accept rape myths. Rape myths are statements that appear truthful to the general public, but they lack empirical evidence. A web survey was sent out to Swedish and Fenno-Swedish high school students. Three tests were used for the study; a self-cons

Substitutionsprincipen framhåller att farliga kemiska substanser ska substitueras mot mindre farliga substanser. Det uppkommer problem när principen ska tillämpas exempelvis hur osäkerhet ska hanteras. Frågan som kan ställas är om ett ämne som det finns mycket information om, liten osäkerhet men som är mycket farlig ska väljas framför ett mindre farligt ämne som det finns bristfällig kunskap om saThe “Substitution Principle” gives the direction to substitute hazardous substances to less dangerous ones when possible. The idea of substituting substances to less dangerous alternatives is currently of concern and the “Substitution Principle” is one of the tools used to do so. This has come into focus since polluted lakes, air and/or land areas has ended up as consequences of chemical emissions

Familjeband är ett 12-15-veckors manualiserat program för anhöriga till personer med symptom på borderline personlighetssyndrom (BPS). Programmet bygger på Dialektisk beteendeterapi (DBT). Syftet med denna uppsats var att replikera Lundhs och Wångbys (2007) utvärdering av Familjeband, samt att se om det fanns skillnader vid resultat i användandet av två olika versioner av deltagarmaterialet, den u

För att kunna jämföra värdering av onoterade bolag med marknadsvärden värderas 38 st bolag strax efter att de noterats. Vi antar att värdering strax efter notering är en god approximation av värden för bolag strax före notering. Relativ värdering med P/E-, P/B- och P/S-multiplarna används för bolag i fastighets- och läkemedelsbranschen. Vid värdering av fastighetsbolag med P/B-multipeln är det sta38 firms have been valued soon after they have gone public to be able to be compared with market values. We assume that valuation soon after going public is a good approximation of value of firms just before going public. Relative valuation using P/E, P/B and P/S multiples are being used on firms in the real estate and pharmaceutical industries. Valuing real estate firms with the P/B multiple lead

Mining bauxite and producing aluminium causes severe sustainability challenges. Although the usage of these non-renewable resource is inherently unsustainable, the global economy fosters an increased use of supposed “eco-friendly” aluminium. German industry is an important user of aluminium and a key player in the aluminium industry. The production of aluminium causes many sustainability challenge

Issue of study: The thesis studies the optimization of sales in fashion retail by integrating multichannels. The multichannel integration relates to reallocation of articles between brick and mortar store warehouses and online warehouses. Purpose: The purpose of the thesis is to investigate how increased multichannel integration, in terms of reallocating articles between online store warehouse

This paper was carried out to find out if using existing risk and vulnerability-analysis can find centers of gravity (COG) and what consequences this could contribute with. Existing risk and vulnerability-analysis from Lund, Stockholm and Gotland was studied. By applying a COG-model, inspired by Eikmeiers theories, on these riskanalysis the result was that it is possible to find COG. Depending on

In recent years, land acquisition has escalated due to increased global demand for food and fuel driven by population growth, urbanisation, and growing energy demand. Mozambique is ranked as one of the world’s top 10 countries with available land for agriculture, forestry and livestock production. Low labour costs and land taxes may further increase the interest in Mozambican land. In particular,

Viral marknadsföring är en metod som använder konsumenter som en marknadsföringskraft för att sprida budskap i sociala nätverk, likt ett virus. Utmaningen med viral marknadsföring är att förstå hur metoden fungerar. Vi menar att tidigare forskning mest fokuserat på innehållet av materialet snarare än de som faktiskt delar dem. Syftet med denna studie är att erhålla djupare kunskap och förståelse aViral marketing is a technique employing consumers as a market force to spread messages in social networks, almost like a virus. The challenge with viral marketing is knowing how it works. We argue that previous research has focused too much on the content of the messages, rather the ones who actually share them. The purpose of this study is to gain deeper insights into viral marketing from a cons

Authors: Jonathan Eng Stensson and Mattias Wessman Supervisors: Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Stein Kleppestø, Associate Professor, Department of Business Administration, Lund University Johan Sjöberg, Innovation Program Manager, Ericsson, Stockholm Kristoffer Gronowski, Principal Researcher, Ericsson, Silicon Val

Då extraarbete tycks allt vanligare bland studenter var syftet med den här studien att undersöka varför studenter extraarbetar och om heltidsstudenter skiljer sig åt i avseende på deras självskattade mentala hälsa beroende på om de extraarbetar eller inte. Vidare var avsikten att undersöka om heltidsstudenter som extraarbetar bedömde sin mentala hälsa som bättre om de samtidigt uppvisade en högre Since working extra amongst university students seem more common today the purpose of this study was to examine the rationales for doing so, and whether or not full time students differ in aspects of their self rated mental health depending on whether or not they engage in extra work outside school. In addition we examined whether student that worked extra and if that was associated with higher le

Syftet med denna studie var att undersöka om allvarligheten av fysiskt eller psykiskt våld i nära relationer bedömdes olika, beroende på om våldet var självupplevt eller kommunicerat. Även genusaspekter togs i beaktning i studien. Studien genomfördes i form av två enkätundersökningar, där medverkande i den första studien var deltagare som var eller hade varit i en relation som varat under minst seThe purpose of this study was to examine whether the severity of physical or psychological intimate partner violence was assessed differently, depending on whether the violence is self-experienced or communicated. Gender aspects were also considered in the study. The study was conducted in two stages, in which participants in the first study was or had been in a relationship that lasted for at lea