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Purpose: The aim of this paper is to examine how organizations use live in-person events to increase brand awareness and long-term brand loyalty. Methodology: This paper utilizes a qualitative research method through the examination of three case studies: Red Bull Rampage, NHL Global Series, and Nike’s Breaking2 Marathon. The information for these case studies was gathered through secondary resear
I början av 1900-talet byggdes enorma sjukhus runt om i Europa i hopp om att bekämpa den förödande spridningen av tuberkulos. Innan framtagandet av antibiotika och vaccin låg fokuset på att isolera de insjuknade och förse dem med näringsrik mat och frisk luft, i tron om att det hade en läkande effekt på lungorna. Trots att det saknades medicinska belägg för detta resulterade det i att sanatoriernaIn the beginning of the 20th century, enormous hospitals were built all over Europe to cope with the devastating spread of tuberculosis. Before the invention of antibiotics and vaccines, emphasis was placed on isolating the sick and providing them with fresh air, assuming it had healing effects on infected lungs. Despite never being clinically proven, sanatoriums were often located far from cities
This paper analyzes the corporate rebranding efforts of Google to Alphabet and Facebook to Meta, examining the motivations behind these shifts, the changes in brand architecture and the impact on stakeholders. The authors use the Corporate Brand Identity Matrix and Stakeholder Theory to assess the rebranding's effects on investors, employees, consumers, and policymakers. The paper concludes th
Abstract Purpose: The purpose of this study is to expand literature on brand collaborations by shifting focus from well-documented luxury-fast fashion collaborations to luxury-luxury partnerships. The trend of luxury-luxury partnerships challenges the traditional view that brand collaborations are primarily about image enhancement and transfer, suggesting deeper strategic advantages. This paper a
Purpose: This study aims to explore the impact of long-term brand ambassadors on brand equity and emotional connections with consumers. Additionally, the study will focus on the challenges brands face when a long-term ambassador departs and how to handle them. Methodology: This paper takes a qualitative approach, using secondary data and case studies to explore how brands manage the exit of long-
Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations. Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands? Methodology: The study utilizes an inductive,
The transition towards sustainable rail transportation has positioned hydrogen as a promising alternative to traditional fossil fuels. This thesis focuses on the analysis of design for onboard and offboard hydrogen storage systems for light trains, which plays an important role in facilitating the adoption of hydrogen-powered rail vehicles. It explores state-of-the-art hydrogen storage technolo
Purpose: To examine how different branding strategies (direct branding, sub-branding, and independent branding) in luxury downward line extensions affect the exclusivity and brand im- age of the parent luxury brand. Design/methodology/approach: This study follows a qualitative approach by conducting semi-structured interviews with 15 respondents. The interviews were based on three luxury brand cas
Purpose: The purpose of this study is to investigate the impact of brand logics on the success of brand extensions. Methodology: This study has examined two different case studies to better understand the effect of brand logic. An extensive literature review was done on “brand logics”, specifically Unique Selling Proposition (USP) and the Golden Circle, “brand extensions” as well as “brand identit
Research Question: Does the success of price-driven e-commerce platforms like Temu indicate a fundamental shift away from traditional branding values such as emotional connections, trust, and long-term engagement, or is it an adaptation to evolving consumer preferences for affordability and convenience? Purpose: The purpose of this paper is to critically investigate whether the success of price-
Technological innovation has been a crucial driver of economic growth, leading to significant improvements in our quality of life. However, the rise of dual-use technologies—those with both beneficial and harmful potential—poses increasing risks. This paper examines what the impact of government policies designed to mitigate these risks is on innovation, focusing on Denmark’s 2008 Biosecurity Law
Fossila bränslen har sedan den industriella revolutionen under 1800-talet dominerat som en användbar energiresurs. Med den ökade förbränningen av kolvätena, som länge har varit lagrade i marken i olika former, har även mängden koldioxid, $\mathrm{CO_2}$, ökat i atmosfären. Koldioxid är en växthusgas och bidrar till den omtalade växthuseffekten, vilket resulterar i en ökad temperatur. Denna ökade tChemical absorption of acidic gases, such as CO2, using amines, is a mature technique within Carbon Capture and Storage (CCS) and rely on the equilibrium reaction for both absorption and desorption. Carbon Capture and Storage systems are suggested as viable key processes to reduce anthropogenic carbon in the atmosphere. However, the technique is divided into two different approaches: pre-combustio
The aim with this project was to improve the workspace of activity based offices. In the aftermath of Covid-19, people working remote gave companies the possibility to create smaller offices with shared spaces. This removed the customizable workspace for the employees as they found themselves trying to find a new desk each day which suits them, and there for creating a hostile environment with no
Purpose: To understand the key principles that enable brands to construct long-term marketing campaigns, helping communicate, maintain, and build brand identity. Design/Methodology: This study uses a case study approach by conducting content analysis of Dove’s 20-year self-esteem campaign. The analysis is supplemented by a qualitative survey of Dove’s Nordic brand management team in order to conte
Frontex spelar en avgörande roll för att skydda mänskliga rättigheter genom sin direkta kontakt med migranter. Denna studie undersöker hur Frontex beskriver risker för migranter och hur denna beskrivning har förändrats under det senaste decenniet. Studien analyserar tre av Frontex årliga riskanalysrapporter genom en kvalitativ innehållsanalys med en teoretisk ram om mänsklig säkerhet. Resultaten vFrontex plays a crucial role in protecting human rights through its direct contact with migrants. This study examines how Frontex describes risks to migrants and how this description has changed over the past decade. The study analyses three of Frontex's annual risk analysis reports through a qualitative content analysis with a theoretical framework on human security. The results show that Fro
Bakgrund: Användning av digitala vårdtjänster ökar snabbt och teknologi utvecklas konstant inom hälso- och sjukvård. Aktuell forskning och samhällsutvecklingen indikerar att den digitala primärvården sannolikt kommer att fortsätta växa, vilket beror på delvis en ökad medellivslängd men också personalbrist. Digitaliseringen betraktas som en potentiell lösning för att möta dessa utmaningar men det k
From Seedlings to Solutions: Which Test Will Sprout Success? Type 1 diabetes (T1D) is a condition in which the body attacks its own cells that produce insulin, a necessary hormone that allows us to use energy from food. People who do not have insulin are unable to process sugar effectively, which causes major health problems. Since there is currently no cure for this condition, affected individua
The mycelium enables a fungus to explore and interact with spatially and temporally heterogenous environments. It operates at a range of scales, with hyphal traits and cellular events affecting network and colony behavior. Recently, the fungal mycelium has also been used to produce new, sustainable biomaterials which can serve as alternatives to numerous non-renewable or polluting materials and pr
For decades, the Gaza Strip has been under Israeli occupation combined with reoccurring military escalations, continuously impacting Palestinian lives. On October 7th 2023 a severe escalation took place yet again, in which questions were raised surrounding the level of legality of Israel's actions. This thesis analyses the case of Israel's military operation in Gaza throughout 2023/2024, a
