What the heck? Who the hell am I? Multiple logics and organizational members’ identity in social enterprises: A case in the retail ind
Social enterprises are hybrid organizations with two institutional logics, one focusing on social goals and the other one focusing on economic profitability. Both logics set the attributes for an organization. These attributes are, for instance, goals, values, or beliefs. The presence of two different logics can generate tension in these attributes. One type of tension is belonging tension. This t
