How Luxury Brands Become a Source of Meaning at Work
How do some people experience work as meaningful? Organisational researcher, Rachel Waldo at LUSEM, argues that one important answer has been largely overlooked: the brand itself. Based on 39 in-depth interviews with employees in different roles across luxury houses within LVMH (Moët Hennessy Louis Vuitton), she shows that brands do more than attract customers. They can also shape how employees un
https://www.lusem.lu.se/article/how-luxury-brands-become-source-meaning-work - 2026-10-27
