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I en alltmer globaliserad och digitaliserad värld ställs varumärken inför utmaningen att anpassa sin kommunikation till kulturellt varierande målgrupper, samtidigt som de upprätthåller en enhetlig global identitet. Denna studie undersöker hur det globala varumärket IKEA anpassar sin varumärkeskommunikation till olika kulturella kontexter, genom att analysera inlägg från Instagram kontona @ikeasverIn an increasingly globalized and digitalized world, brands face the challenge of adapting their communication to culturally diverse audiences while maintaining a coherent global identity. This study explores how the global brand IKEA adapts their brand communication to different cultural contexts, by analyzing posts from the Instagram accounts @ikeasverige and @ikeauae. The theoretical framework

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Amelogenin, the predominant protein in enamel formation, has been recognized not only for its role in guiding hydroxyapatite crystal growth but also for its therapeutic potential in periodontal regeneration. In this study, we investigated the effects of different amelogenin assembly states, using modified amelogenin variants on the proliferation, metabolic activity, and osteogenic differentiation

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This master thesis analyses the effectiveness of smart beta strategies in improving the returns of index funds within the Nordic and Baltic regions. The study employs a mixed-method approach, combining qualitative literature review with quantitative empirical analysis of historical market data, focusing on key stock indices in Sweden, Denmark, Finland, Iceland, Norway, Lithuania, Latvia and Estoni

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Water scarcity is an increasing global challenge, driven by growing population, economic development, agriculture, and climate variability. Reusing greywater offers a sustainable alternative water source for non-potable applications, reducing the demand for freshwater. Proper treatment is essential to ensure safety and prevent environmental pollution. Biological treatment, utilizing microorganisms

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Title: Sustainability in cross-atlantic economies: The effect of ESG score on cost of debt in the EU and US Seminar date: 2025-06-02 Course: BUSN79 - Degree Project in Accounting and Finance Authors: Johan Hellberg & Vilhelm Andersson Supervisor/examiner: Elias Bengtsson/Diem Nguyen Key words: ESG, cost of debt, financial systems, sustainability regulations, stakeholder Purpose: This stu

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This thesis investigates the model Children’s Housing First as a selective policy in the neoliberal housing context in Sweden. The two research questions are (1) how is Children’s Housing First operating as a selective housing policy? and (2) to what extent does Children’s Housing First reinforce or challenge neoliberal components in the current Swedish housing regime? Children’s Housing First is

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Member States of the EU have authority to set up national tax systems in line with their national policies. While Member States maintain sovereignty over direct taxation, this power is constrained by EU law, including the State aid rules. National tax rulings can sometimes result in certain undertakings gaining advantages. The EU has rules regulating aid measures, to combat distortion of competiti

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Bakgrund: Postoperativa kognitiva komplikationer, såsom postoperativt delirium (POD) och postoperativ kognitiv dysfunktion (POCD), är vanliga hos äldre patienter efter kirurgi. Anestesidjup har identifierats som en möjlig påverkande faktor, där övervakning med bispektralt index (BIS) kan bidra till en mer individanpassad anestesistyrning och därmed minska risken för negativa kognitiva utfall. Tidi

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This thesis explores the electrification of DB Schenker’s collection and distribution (CoDi) fleet at a Swedish terminal, referred to as The Terminal. The purpose is to identify the challenges involved in electrifying the CoDi-fleet at The Terminal and to suggest solutions focused on two critical areas: charging management systems (CMS) and physical charging infrastructure (CI). The end goal is to

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In a climate of crisis and uncertainty, security has become a key value for Generation Z. This study explores how security is communicated in employer branding targeting young adults. Based on semi-structured interviews with ten communications professionals in the private sector, and using narrative theory and Maslow's hierarchy of needs, the analysis shows that security is rarely conveyed exp

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This master’s thesis examines school librarians’ approaches to reading, focusing on the tension between utilitarian and pleasurable reading in light of the school library’s dual mission to support students’ knowledge acquisition and to foster reading enjoyment. The study uses a qualitative research method, based on semi structured interviews with eight school librarians. The theoretical framework

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Traditionally, sportswashing has served as a short-hand way to criticise and accuse non-democratic countries of strategically using investments in sport, sports clubs and sports events to distract from or cover up oppressive practices. This thesis investigates sportswashing through a case study of the 2024 Paris Summer Olympics and Paralympics, aiming to assess whether a practice commonly associat

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Foreign Object Debris (FOD) poses a serious threat to airport safety and efficiency, yet current detection processes often rely on manual labor, it is a repetitive task that is prone to human errors. This thesis investigates how a Human-Machine Interface (HMI) can be deigned to support the FOD detection and handling, with a specific focus on the needs and workflows of ground personnel in apron ope

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This thesis explores the Value Added Tax (VAT) treatment of vouchers within the framework of the EU’s Voucher Directive, with a particular focus on its application to discount vouchers, city cards, and VAT special schemes. The Voucher Directive has been implemented to harmonize and clarify the VAT treatment of vouchers across Member States including distinctions between single-purpose and mult

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“Den kulturella medborgarskapet hos lyssnare av The Joe Rogan Experience - En kvalitativ studie om lyssnarens engagemang” är skriven av Ebba Lee och Elvin Ekstedt och är författad i Medie- och kommunikationsvetenskap vid Institutet för kommunikation och medier på Lunds universitet. Denna studie undersöker lyssnarkulturen som har vuxit fram kring podcasten “The Joe Rogan Experience”, med utgångspun

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With the promotion of global sustainable development, digital financial inclusion (DFI) possesses unique potential and significance in eradicating poverty (Sustainable Development Goal 1, SDG1), improving gender equality (Sustainable Development Goal 5, SDG5), and narrowing disparities among groups (Sustainable Development Goal 10, SDG10). Based on panel data from 31 Chinese provinces between 2012

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This thesis investigates whether Credit Default Swap (CDS) spreads predict bank stock volatility in the Swedish banking sector, focusing on Nordea, Swedbank, Handelsbanken, and SEB from July 2, 2008, to April 4, 2025. Employing ARCH-M, GARCH, GJR-GARCH, and EGARCH volatility models within a Vector Autoregressive (VAR) framework, the thesis examines Granger causality across the Global Financial Cri

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The year 2025 was marked by two major political events: the presidential election in the United States and the federal election in Germany. Such events frequently highlight the potential influence of election outcomes on financial markets, a relationship that has been of substantial interest in the academic literature. This study therefore examines whether German federal elections between 1990 and

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The aim of this master’s thesis is to illustrate the attitude of a number of public librarian’s towards audiobooks and reading by listening, and to describe their experiences of literature mediation of audiobooks in public libraries. As a result of that I wish to shed light on the position of audiobooks in public libraries today. The background is that the audiobook as a book format has grown big

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This thesis examines how unpaid care work within the familial context is legally regulated in Austria and to what extent these legal regulations reinforce the gendered labor of social reproduction. Drawing on Social Reproduction Theory (SRT) as both a theoretical framework and a critical methodology, the thesis analyzes legal texts, policy documents, court decisions, and official statistics. The a