Make WISE wise again! Rethinking the Management of Hybridity in Work Integration Social Enterprises (WISE)
Work integration social enterprises (WISE) work to help the disadvantaged to enter the labour market and find a job, thereby working to correct a market failure. Research has identified hybridity, the simultaneous work towards two, sometimes contradicting, missions as a core concept of social enterprises. This hybridity can lead to tensions though, which can result in a deviation from the social m