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Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. Many consumers feel as they are being stalked. The purpose o

OAuth versioner 1.0a och 2.0 - En säkerhetsjämförelse

In this work two versions of Oauth have been analyzed, the protocol OAuth 1.0a and the newer framework OAuth 2.0. A higher version number is often considered a good thing, but OAuth 2.0 has encountered much criticism. It has been criticised of not being safe enough while OAuth 1.0a was criticised of being very complicated protocol to implement, which has stopped it from growing as expected. The fo

Vinterproblematik för spårväg - Förslag på åtgärder i underhåll och projektering baserat på erfarenheter från städer med befintlig spårväg

Public transportation gets paralyzed every year when winter conditions occur and the purpose of this thesis has been to summarize experiences from tram cities, mainly in Scandinavia, and suggest solutions to the problems identified. Material was collected from Stockholm, Gothenburg, Norrköping, Oslo, Trondheim, Helsinki and Budapest. Operating the tramway during winter leads to problems specific t

Driftstörningar relaterade till järnvägens kontaktledningssystem – begränsa och förebygga förseningar orsakade av strömavtagare och kontaktledning

The number of reported errors on the catenary is relatively few in comparison with errors relating to the remaining parts of the railway system. This is an interesting fact, as errors linked to the catenary causes 30% of the total train delays. The substantial delay effect may be due to the many different companies participating in the railway business, and the several technical components correla

Multi-level converter topologies for low voltage drives

Inverters synthesizing output voltages consisting of two levels, commonly known as two-level inverters, have dominated the global market for a long time. Today, further emphasis is being put on inverter efficiency and power quality. One way of improving these aspects is to use an inverter synthesizing a staircase voltage waveform consisting of three or more levels. Such inverters are known as mult

The Work Out Stool

From the year of 2000 to 2010 the increase in expenditures for the Swedish households on furnishings, household equipment and routine maintenance of the house is 67%, for clothing and footwear the increase is 50%. Our total consumption from the same years has increased by 23%. I started this project by researching on the human sociology in relation to private consumption. Why do we spend so much

Using feedback loop in behaviour change and management

My Masters thesis is a study of phenomenon, feedback loop. Specially focusing on the behaviour changing possibilities, which have been found out to effective in a feedback loop. Feedback loop can be divided in four different stages. 1.Evidence 2.Relevance 3.Consequence 4. Action The problem I wanted to find a solution was the increasing lack of excersice and activity among children. According WH

BRANCHLESS BANKING IN KENYA – DOES MOBILE BANKING AND AGENT BANKING HAVE THE POTENTIAL TO LIFT THE WELFARE OF LOW-INCOME INDIVIDUALS?

Branchless banking, the use of alternative delivery channels such as mobile banking and agent banking, is becoming increasingly popular among commercial banks in Kenya and in other developing countries. It is believed to reach the low-income and rural individuals as well as making these individuals better off. This study is an attempt to examine whether the use of mobile banking and agent banking

East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement

The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Ot

Värderingar för frontlinjepersonalen, Möjliggörande eller begränsande?

Fallföretaget har en väl utformad värdegrund som bygger på ett antal värderingar som knyts samman genom företagsandan. Frontlinjepersonalen arbetar i stora drag efter att följa värderingarna, i största möjliga mån i mötet med kunden. Värderingar kan te sig på olika vis beroende på hur väl medarbetarna har möjlighet att ta till sig värderingarna. Är värderingarna väl anammade leder det ofta till at

Onlineresebyråers påverkan på hotellanställdas relationsskapande till gäster

Sammanfattning Inledning: Tidskriften Besöksliv, Sveriges största nyhetstidning för besöksnäringen, började under 2012 diskutera konflikten mellan bland andra hotellkedjan Nordic Choice och onlineresebyrån Expedia. Konflikten har medfört att vi vill fördjupa oss i hur relationen mellan de tre inblandade parterna - hotell, onlineresebyråer och gäster – är i verkligheten. Syftet med detta arbete ärAbstract In 2012, Sweden’s largest magazine in the hospitality industry, Besöksliv, published an article on the conflict between Nordic Choice, a hotel chain, and Expedia, an online travel agency. This conflict spurred our interest in examining the relationship between hotels, online travel agencies, and hotel guests. The purpose of this thesis has been to examine how hotel employ-ees perceive th

Kurator inom hälso- och sjukvården. En studie om yrkesidentitet och utvecklingsmöjligheter

Author: Anna Johnson Title: Healthcare counselor. Identity and Supervisor: Helena Hansson Assessor: Eva Palmblad The aim of this study was to examine what differences there were between how medical counselors define themselves and the expectations of the medical professions working alongside them. The aim was also to examine what possible changes can be made to strengthen the medical counselors’

Gender Subtypes: -Is there a difference within gender subtypes regarding competence & warmth?

The aim of this study was to find female and male subtypes in Sweden and measure peoples’ perceptions of their competence and warmth. This was done through a qualitative survey that collected the subtypes, and a quantitative survey which measured opinions on the different subtypes. The results showed there was a significant difference in competence and warmth within female subtypes as well as male