Världen bortom boken : marknadsföring, deltagarkultur och Game of Thrones
The age of digital and social media has completely changed how books are marketed, in which format they are consumed and where readers talk about them. Book adaptations are becoming a norm and thus the book market must adapt to the digitalisation as well as the consumers’ behaviours. The media-saturated world that we live in not only allows for more spaces for fans to meet and discuss the object o